Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 104

Gen Z Social Media Marketing Millennials User-Generated 104

Hubspot Marketing

MAY 31, 2024

Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

APRIL 21, 2023

This is extra helpful if your business is working with influencers and doesn't want to impact their process while working toward business goals. It was also hoping to increase awareness with Gen Z audiences for its new direct shopping feature. Problem Fashion brand Vestaire wanted help growing the brand on TikTok.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Every generation will have its own social media platform. What’s next?

Logistics 101

Logistics Gen Z Management Millennials 101