Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

OCTOBER 11, 2023

2014 - Musical.ly 2014 - Musical.ly Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2018 - TikTok and Musical.ly

Gen Z 135

Gen Z User-Generated Transform Social Media Marketing 135

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” A smiley face is universal.

Millennials 111

Millennials Gen Z Marketers Marketing 111

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Retail Shoppers 54

Duct Tape Marketing

FEBRUARY 6, 2024

So there are, you're right in that there is a convergence of dark social, there is a convergence of AI platforms coming to play, and there's also just generational changes, workforce changes. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers. We don't even touch that.

SEO 90

SEO Transform Gen Z PR 90

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Every generation will have its own social media platform. What’s next?

Logistics 100

Logistics Gen Z Management Millennials 100

Econsultancy

DECEMBER 13, 2021

since the survey first began in 2014. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Buffer Marketing

DECEMBER 10, 2024

July 13: Embrace Your Geekness Day July 17: National Tattoo Day July 17: World Emoji Day Created in 2014, this day celebrates the growing role of emojis in digital communication. They’re also highly engaging — especially when it comes to how different generations interpret each emoji.

Health 110

Health Transform Fashion Gen Z 110