Hubspot Marketing

JULY 10, 2018

Custom content influences 61% of consumers ( Dragon Search Marketing ). We don’t need to go far -- just search “inbound marketing” or its derivatives and you’ll come across HubSpot consistently. HubSpot is influential when it comes to inbound marketing. How does email marketing hold up today?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Adobe Experience Cloud Blog

JANUARY 2, 2014

Marketing automation admins must have a deep knowledge of marketing automation, working to both improve and demonstrate marketing’s contribution to pipeline and revenue. A content manager is responsible for creating smart, compelling content that supports both strategic and tactical marketing and sales initiatives.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. The core idea of inbound marketing is to create a steady stream of valuable and relevant content that your audience really cares about.

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

In fact, based on the nature of your market, there may be a much more effective approach to achieve your goals—account-based marketing (ABM). What Is Account-Based Marketing? Account-based marketing is, in many ways, the exact opposite of the inbound marketing tactics I mentioned above. Benefit 1: Clear ROI.

Thought Leadership 134

Thought Leadership Inbound Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

JULY 5, 2016

If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? Yet, many marketers are still primarily focusing their investment and activities into driving acquisition. 20,000 Names Is Not Winning. It’s important to remember that a name is not a lead.

Thought Leadership 91

Thought Leadership Inbound Marketing Law Energy 91

Businesses Grow

JANUARY 15, 2024

The topic was familiar enough — social media and content marketing. Content fueled this concept of inbound marketing. Instead of cold-calling customers ( outbound marketing ) we could produce relevant content that would auto-magically bring leads to our website. But something was wrong.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Marketing Insider Group

FEBRUARY 2, 2015

I am always on the search to find old and little-known examples of content marketing. I wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed what I believe is the oldest known example of content marketing written way back in 1732. (See appeared first on B2B Marketing Insider.

Content Marketing 109

Content Marketing Law Inbound Marketing Marketers 109

Duct Tape Marketing

JANUARY 30, 2014

Virtually every marketing team has committed to investing more in content production, social media marketing, and inbound marketing this year. As media budgets increase, however, there will be much more pressure on marketers to stand out. What are your marketing goals for 2014? Forge your own path.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketers Marketing 78

Duct Tape Marketing

MARCH 13, 2015

Luckily, this job can be made much more efficient with marketing automation, which – when used intelligently – is vital in helping marketers and business owners do their jobs to the best of their abilities. To get this content in front of eyeballs, SEO and social media marketing play a huge part. Social is a powerful thing.

Customer Journey 77

Customer Journey Customer Entertainment Inbound Marketing 77

Hubspot Marketing

DECEMBER 13, 2023

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. Facebook search is a viable inbound marketing strategy (even if Graph Search is officially gone). Turns out I wasn’t the only one who was disappointed.

COS 106

COS Inbound Marketing Marketers Marketing 106

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. When done well, native ads are very good at drawing and keeping a person’s attention.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Duct Tape Marketing

JUNE 24, 2015

5 Ways Writing A Book Will Supercharge Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. So when I tell you that book publishing has become a new cornerstone of my own inbound marketing strategy, I am not saying it lightly.

Inbound Marketing 78

Inbound Marketing SEO Promotion Marketing Strategy 78

SocialPilot

FEBRUARY 9, 2024

Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

JANUARY 23, 2014

It may not seem like a big deal now, but video is predicted to become the main medium for online marketing in 2014, and its appearance on the SERPs will become more important as video grows in popularity. Use this with your online marketing strategy and you’ll see more positive responses from your audience in no time.

Marketers 78

Marketers Marketing Inbound Marketing SEO 78

Customers.ai

AUGUST 15, 2023

Marketing becomes way more focused and efficient. In the last year we pressed hard on the gas of targeted outbound marketing to grow our leads and sales — unlocking our growth potential. Inbound marketing is like fishing with a pole, waiting for your ideal prospect to swim by. The WordStream soda fridge.

Outbound Marketing 68

Outbound Marketing Transform Customer Acquisition Inbound Marketing 68

Hubspot Marketing

JANUARY 11, 2023

And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Editor's note: This post was originally published in August 2014 and has been updated for comprehensiveness. I'm going to let you in on a little secret: Not all the content you create has to be 100% original.

Thought Leadership 128

Thought Leadership SEO Inbound Marketing eBook 128

Hubspot Marketing

APRIL 5, 2023

Content lives at the heart of inbound marketing. Every marketer wants to know how their content contributes to the number of leads they are generating — especially on their blog. Then, watch your marketing efforts increase exponentially in value. How many leads does my blog generate?

User-Generated 145

User-Generated Analytics Customer Journey Marketers 145

Duct Tape Marketing

NOVEMBER 9, 2015

A good place to start for a DIY backlink audit would be this 2014 Moz link audit guide. Big sites, or those with lots of backlink clutter, will take more time and effort. Can you do some of that auditing yourself? I’m willing to bet you can. Moving Forward with Mobile. The answer is with mobile.

SEO 78

SEO Real Estate Health Content Marketing 78

SMA Marketing

MARCH 31, 2022

2014 – Pigeon. 2014 – HTTPS/SSL. Google's Algorithm Updates. A lot has changed over the past 10 years. Here's a list of Google algorithm updates. 2011 – Panda. 2012 – Venice. 2012 – Penguin. 2012 – Pirate. 2013 – Hummingbird. 2015 – RankBrain. 2016 – Possum. 2018 – Medic. 2019 – BERT. 2020 - Core Updates. June 2021 Broad Core Update.

SEO 52

SEO Product Inbound Marketing Digital Marketing 52

Duct Tape Marketing

OCTOBER 17, 2018

I can send you that 2014 report and you can see it. They just have to get out there and pound on doors and make some sales, and marketing definitely has a role in helping them do that. And those things that are in the outer ring, things like content or inbound marketing that can take two or three years to have an impact.

Non-Profit 71

Non-Profit Direct Mail Marketers Marketing 71

Duct Tape Marketing

APRIL 5, 2017

I think as marketers, we’ve become entranced by the next big thing. And watching companies that do amazing content regardless of budget and resources right, we woke up to LinkedIn and Hubspot and some of the pioneers of inbound marketing and the great e-books that they create.

Whitepaper 47

Whitepaper Manufacturing Fashion Content Marketing 47

Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever.

User-Generated 145

User-Generated Marketers Marketing Promotion 145

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. That’s 74% more time than in 2014 when we first conducted this research.

B2C 145

B2C eBook Analytics Promotion 145

Hubspot Marketing

JULY 29, 2018

Impressions - An impression refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted. Inbound marketing leverages tactics and tools such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, marketing automation, surveys, personalization, and CRM.

eBook 145

eBook User-Generated Inbound Marketing Advertisers 145

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. One essential element of an effective inbound marketing strategy is keyword research. Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply.

SEO 145

SEO User-Generated Analytics Health 145