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At the same time, personalization and retargeting have become increasingly popular (although separate) strategies for both outbound and inboundmarketing, and now marketers can apply those strategies to digital advertising. Personalized emails have been shown to increase click-through rates by 14% and conversions rates by 10%.
When to Use Native Advertising There are several situations where you should consider making native ads part of your marketingmix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. This naturally makes native advertising more engaging.
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