Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

In fact, based on the nature of your market, there may be a much more effective approach to achieve your goals—account-based marketing (ABM). What Is Account-Based Marketing? Account-based marketing is, in many ways, the exact opposite of the inbound marketing tactics I mentioned above. Benefit 1: Clear ROI.

Thought Leadership 134

Thought Leadership Inbound Marketing Marketing Marketers 134

Businesses Grow

JANUARY 15, 2024

The topic was familiar enough — social media and content marketing. Content fueled this concept of inbound marketing. Instead of cold-calling customers ( outbound marketing ) we could produce relevant content that would auto-magically bring leads to our website. But something was wrong.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Adobe Experience Cloud Blog

JULY 5, 2016

If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? Yet, many marketers are still primarily focusing their investment and activities into driving acquisition. How have you tweaked your marketing strategy to focus on obtaining quality over quantity?

Thought Leadership 91

Thought Leadership Inbound Marketing Law Energy 91

Duct Tape Marketing

JANUARY 30, 2014

Virtually every marketing team has committed to investing more in content production, social media marketing, and inbound marketing this year. As media budgets increase, however, there will be much more pressure on marketers to stand out. What are your marketing goals for 2014? Forge your own path.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketing Marketers 78

Hubspot Marketing

DECEMBER 13, 2023

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. So, Facebook search may become an important part of your marketing strategy. Turns out I wasn’t the only one who was disappointed. Let’s dive in.

COS 106

COS Inbound Marketing Marketing Marketers 106

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

JANUARY 23, 2014

Its other features, like turning on location for pins, testing Promoted Pins, and creating an API that allows you to show your most popular pins, are all geared towards online marketing. Other platforms are beginning to show similar functionalities geared towards marketing.

Marketing 78

Marketing Marketers Inbound Marketing SEO 78

Duct Tape Marketing

JUNE 24, 2015

5 Ways Writing A Book Will Supercharge Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. So when I tell you that book publishing has become a new cornerstone of my own inbound marketing strategy, I am not saying it lightly.

Inbound Marketing 78

Inbound Marketing SEO Promotion Marketing Strategy 78

Hubspot Marketing

APRIL 5, 2023

They have to wade through cobbled data from different sources, spend hours crunching numbers in spreadsheets, or wait for a marketing ops resource to help them. Unless they're using marketing attribution reporting. But what is marketing attribution? And how can you use it to improve your marketing strategy?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Duct Tape Marketing

NOVEMBER 9, 2015

A good place to start for a DIY backlink audit would be this 2014 Moz link audit guide. Big sites, or those with lots of backlink clutter, will take more time and effort. Can you do some of that auditing yourself? I’m willing to bet you can. Moving Forward with Mobile. The answer is with mobile.

SEO 78

SEO Real Estate Health Content Marketing 78

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. One essential element of an effective inbound marketing strategy is keyword research. Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply.

SEO 145

SEO User-Generated Analytics Health 145

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. That’s 74% more time than in 2014 when we first conducted this research.

B2C 145

B2C eBook Analytics Promotion 145