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Inbound vs. OutboundMarketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.
At the same time, personalization and retargeting have become increasingly popular (although separate) strategies for both outbound and inboundmarketing, and now marketers can apply those strategies to digital advertising. 5) Target the Accounts that Matter.
The topic was familiar enough — social media and content marketing. Content fueled this concept of inboundmarketing. Instead of cold-calling customers ( outboundmarketing ) we could produce relevant content that would auto-magically bring leads to our website. But something was wrong.
Marketing becomes way more focused and efficient. In the last year we pressed hard on the gas of targeted outboundmarketing to grow our leads and sales — unlocking our growth potential. Inboundmarketing is like fishing with a pole, waiting for your ideal prospect to swim by. The WordStream soda fridge.
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