2014 Inbound Marketing Thought Leadership 
Adobe Experience Cloud Blog
DECEMBER 18, 2013
Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? As usual, there are hundreds of marketing events you could attend this year, so we’ve decided to help you narrow down the list.
Adobe Experience Cloud Blog
FEBRUARY 10, 2014
At the same time, personalization and retargeting have become increasingly popular (although separate) strategies for both outbound and inbound marketing, and now marketers can apply those strategies to digital advertising. Personalized emails have been shown to increase click-through rates by 14% and conversions rates by 10%.
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Adobe Experience Cloud Blog
JANUARY 2, 2014
They must have a deep knowledge of marketing automation, working to both improve and demonstrate marketing’s contribution to pipeline and revenue. A content manager is responsible for creating smart, compelling content that supports both strategic and tactical marketing and sales initiatives. Director of Marketing at Marketo. “
Adobe Experience Cloud Blog
SEPTEMBER 2, 2015
In fact, based on the nature of your market, there may be a much more effective approach to achieve your goals—account-based marketing (ABM). What Is Account-Based Marketing? Account-based marketing is, in many ways, the exact opposite of the inbound marketing tactics I mentioned above. Benefit 1: Clear ROI.
Adobe Experience Cloud Blog
JULY 5, 2016
If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? Yet, many marketers are still primarily focusing their investment and activities into driving acquisition. 20,000 Names Is Not Winning. It’s important to remember that a name is not a lead.
Adobe Experience Cloud Blog
JANUARY 2, 2014
Marketing automation admins must have a deep knowledge of marketing automation, working to both improve and demonstrate marketing’s contribution to pipeline and revenue. A content manager is responsible for creating smart, compelling content that supports both strategic and tactical marketing and sales initiatives.
Marketing Insider Group
JULY 14, 2015
Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. The core idea of inbound marketing is to create a steady stream of valuable and relevant content that your audience really cares about.
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