Neil Patel

JANUARY 27, 2021

Content marketing is as much about watching the trends as it is about creating and sharing content. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. The average blog post was 808 words in 2014, but was 1142 words in 2017. Not anymore.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Sprout Social

SEPTEMBER 7, 2023

Steemit Steemit launched in 2014, making it one of the oldest decentralized social media networks. Emphasis on organic, community-first social strategies New advertising formats—or a lack of traditional ads entirely—will influence marketers’ approach to paid and organic strategies.

Customer loyalty 142

Customer loyalty Marketers Marketing Communications 142

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Engage With Influencers. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Image source.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

MAY 10, 2021

In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. But building trust and consumer confidence is hard to do on your own, which is why influencer marketing plays a big role in enterprise-level social media strategies as well. It’s already reaped some of the rewards of inclusive marketing.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hubspot Marketing

MAY 31, 2024

Top Social Media Platforms for Native Ads Native Ad Platform Native Ad Formats Monthly Active Users (MAU)* Largest Age Demographic* Facebook Sponsored posts (text, photo, or video), Facebook ads, influencer marketing posts 3.03 Second, you can partner with creators for an influencer marketing collaboration.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Content Marketing Institute

JANUARY 9, 2018

HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. In a sign of just how successful the video series has been for Visa, one of the Solo Traveller episodes featured on HuffPost Korea as paid content is among the top five most-shared videos on the site since 2014.

Fashion 111

Fashion Food Millennials Entertainment 111

Many Chat

JUNE 3, 2022

Ecommerce sales have been steadily increasing since 2014 and are expected to surpass $7 billion by 2025. You’re broadening your audience by working with influencers. Since those who already follow that influencer will want to see what they say about your brand, they may end up following your brand as a result.

eCommerce 97

eCommerce Branding User-Generated Food 97

Duct Tape Marketing

MAY 28, 2015

For one, your customers are using social media on mobile (social media usage from mobile increased 23% in 2014.) This means that when it comes to using their phones– your customers are mostly being exposed by content generated by their friends and/or influencers they follow.

Customer 78

Customer User-Generated Influencer Marketing Analytics 78

Rock Content

JUNE 9, 2023

When I moved to Asia from 2014-2019, this time together was lost. Therefore, it is crucial to prepare in advance and take advantage of tactics such as content creation and Influencer Marketing to attract, engage and generate more sales. Do you want to continue to be updated with Marketing best practices?

User-Generated 98

User-Generated Influencer Marketing Branding Product 98

Hubspot Marketing

APRIL 21, 2023

A/B Test Method Vestaire's influencer marketing agency asked eight influencers to create content with specific CTAs to meet the brand's goals. Each influencer had extensive creative freedom and created a range of different social media posts. Problem Fashion brand Vestaire wanted help growing the brand on TikTok.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Starting his journey in 2014 with a minimal salary, he embarked on learning e-commerce and advertising without knowing English.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Sprout Social

NOVEMBER 7, 2019

Back in 2014, Twitter gave users the ability to search through every tweet that has ever been sent, making it just as important to keep up with your past content as your present content. This type of search can also help uncover or remind you of relevant influencers so you can start to build out a new influencer marketing campaign.

Customer loyalty 108

Customer loyalty Management Influencer Marketing Branding 108

Hootsuite

SEPTEMBER 7, 2022

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Work with influencers. Influencer marketing is a powerful tool. One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. Start your campaign early.

eCommerce 121

eCommerce Shoppers Retail Fashion 121

AWeber

NOVEMBER 22, 2023

Insert AWeber YouTube video “Podcasting Tips from Podcast Movement”: #7 - Influencer marketing Want to rapidly reach a wider audience, build trust, drive traffic to your site, and generate leads and sales? Can a solo coach on a budget afford influencer marketing? Work with micro-influencers!

eBook 104

eBook Marketing Plan Influencer Marketing Marketers 104

Contently B2C

JULY 18, 2016

For six months prior to its 2014 FIFA World Cup campaign, the German athletic brand and its social media agency, We Are Social, collected photos and footage of Adidas-sponsored soccer players. Let’s look again at Adidas. This exclusive content was pushed out for the brand’s “#allin or nothing” social campaign.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Content Marketing Institute

FEBRUARY 8, 2018

Her journalism background has prepared her to create riveting, deeply researched stories, such as the 2014 piece that had her New York Times colleagues raving on Twitter. The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Go mobile first, not mobile friendly.

Advertisers 111

Advertisers Advertising Content Marketing Fashion 111

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. Let’s look at three of the most popular tactics.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Contently B2C

SEPTEMBER 19, 2016

Influencer marketing. A video game publisher could give an early copy of a game and some payola to an influencer in exchange for positive publicity. Players with big audiences, like PewDiePie, suddenly found themselves on the forefront of influencer marketing. Last year, PewDiePie allegedly made $12 million.

Real Estate 52

Real Estate Influencer Marketing New Technology Promotion 52

Hootsuite

AUGUST 27, 2019

A post shared by Star Wars (@starwars) on Dec 11, 2014 at 4:03pm PST. This Instagram post idea is going to take more work than some of the others, but influencer marketing is a great way to build your brand by relying on the social proof. For more on the topic, be sure to check out our article on influencer marketing.

Thought Leadership 111

Thought Leadership Finance Food User-Generated 111

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Consider consulting with a lawyer specializing in influencer marketing to review your contracts and ensure you're not agreeing to unfavorable terms.

Affiliate Marketing 118

Affiliate Marketing Non-Profit Finance Promotion 118

Spiralytics

MARCH 13, 2024

In 2014 , she signed a contract with AwesomnessTV, a YouTube podcast about international celebrities and influencers, making them a sponsor for her videos. Much like her brother, her YouTube channel features dance videos, challenges, travel, and lifestyle content.

Entertainment 52

Entertainment Health Energy Transform 52

Content Marketing Institute

OCTOBER 25, 2018

Plus, other research shows that between 2014 and 2017 the number of people using voice search to find a deal, local product, or service increased 75%. HANDPICKED RELATED CONTENT: Can Account-Based Marketing and Content Marketing Get Along? markyourplace Click To Tweet. What to do in 2019.

Content Marketing 111

Content Marketing Marketers Marketing Shoppers 111

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career.

Logistics 101

Logistics Gen Z Management Millennials 101

Marketing Insider Group

JULY 1, 2020

Content marketing started as the alternative to the ad age. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! And (no surprises here), consumers like it.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145