Social Media for Big Companies: 10+ Inspiring Examples
Hootsuite
MAY 10, 2021
Global businesses reach specific market segments on social media through the use of different platforms and accounts. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. First launched in 2019, the “influencer incubator” brings “unique, unfiltered, sorry-not-sorry storytellers,” directly under the company’s wing.
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