Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. Decide on goals and message.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketers 112

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 104

eBook Marketing Plan Influencer Marketing Marketers 104

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Work with influencers. Influencer marketing is a powerful tool.

eCommerce 121

eCommerce Shoppers Retail Fashion 121

Marketing Insider Group

JULY 1, 2020

Content marketing started as the alternative to the ad age. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! Who’s Increasing Their Content Marketing Budget?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145