Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketers 112

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Content Marketing Institute

JANUARY 9, 2018

HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. Find naturals. For Visa, the Solo Traveller story is just beginning.

Fashion 111

Fashion Food Millennials Entertainment 111

Hootsuite

SEPTEMBER 7, 2022

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Work with influencers. Influencer marketing is a powerful tool. One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. Start your campaign early.

eCommerce 121

eCommerce Shoppers Retail Fashion 121

AWeber

NOVEMBER 22, 2023

Instagram is a popular platform for young adults and millennials who share content related to their personal (and sometimes professional) lives. Influencer marketing is one of the rare methods that can help you gain instant exposure and quickly build a social media audience (and client list). Work with micro-influencers!

eBook 104

eBook Marketing Plan Influencer Marketing Marketers 104