Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Tease your Black Friday promotions in advance. Work with influencers. Influencer marketing is a powerful tool. In 2021, US shoppers spent $9.03

eCommerce 121

eCommerce Shoppers Retail Fashion 121

Hubspot Marketing

MAY 31, 2024

If you’re already creating great blog and website content, promote your content through search or programmatic advertising. billion 25-34 Instagram Sponsored posts (stories, reels, photos, video, or feed video), influencer marketing posts 2.4 Share and promote content your customers have made about your product or service.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Can a solo coach on a budget afford influencer marketing?

eBook 104

eBook Marketing Plan Influencer Marketing Marketers 104

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Consider consulting with a lawyer specializing in influencer marketing to review your contracts and ensure you're not agreeing to unfavorable terms.

Affiliate Marketing 118

Affiliate Marketing Non-Profit Finance Promotion 118

Sprout Social

NOVEMBER 7, 2019

Back in 2014, Twitter gave users the ability to search through every tweet that has ever been sent, making it just as important to keep up with your past content as your present content. You might also try searching for old promotional or campaign hashtags and removing those tweets if the deals are no longer relevant.

Customer loyalty 108

Customer loyalty Management Influencer Marketing Branding 108

Contently B2C

JULY 18, 2016

As a result of this evolution, marketers across Europe are shoring up their mobile video investments. For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving. Ready to rumble.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. The above example from @truedotink showcases how they used their Instagram profile to create a photo that promotes their digital product.

Thought Leadership 111

Thought Leadership Finance Food User-Generated 111

Content Marketing Institute

FEBRUARY 8, 2018

I confess, as a word nerd, I fell in love with Melanie when she declared marketers have forgotten that “native” is an adjective and it describes advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content. Go mobile first, not mobile friendly.

Advertising 111

Advertising Advertisers Content Marketing Fashion 111

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. A blog post on The Strip promoting Guerlain’s products.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Contently B2C

SEPTEMBER 19, 2016

Influencer marketing. He’s done a lot not only to publicize the medium, but also to promote the games he plays. Many smaller, independent games like Amnesia: The Dark Descent and Five Nights at Freddy’s owe much of their success to influencers like PewDiePie giving the games free publicity.

Real Estate 52

Real Estate Influencer Marketing New Technology Promotion 52

Spiralytics

MARCH 13, 2024

In 2014 , she signed a contract with AwesomnessTV, a YouTube podcast about international celebrities and influencers, making them a sponsor for her videos. Much like her brother, her YouTube channel features dance videos, challenges, travel, and lifestyle content. Akosi Dogie (@akosidogie) – 6.65

Entertainment 52

Entertainment Health Energy Transform 52

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. And (no surprises here), consumers like it.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145