Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 97

Gen Z Social Media Marketing Millennials User-Generated 97

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Matt Heinz (@HeinzMarketing) October 24, 2014.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

FEBRUARY 28, 2023

Instagram followed suit and began verifying accounts in 2014. Marketing Snippets The latest marketing news and strategy insights. Why social media marketing was the real winner of Super Bowl LVII. Influencer marketing: why some DTC companies are reducing influencer spend in 2023.

User-Generated 145

User-Generated Social Media Marketing Price Influencer Marketing 145

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hubspot Marketing

MAY 31, 2024

Top Social Media Platforms for Native Ads Native Ad Platform Native Ad Formats Monthly Active Users (MAU)* Largest Age Demographic* Facebook Sponsored posts (text, photo, or video), Facebook ads, influencer marketing posts 3.03 Second, you can partner with creators for an influencer marketing collaboration.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106