Duct Tape Marketing

APRIL 12, 2017

When I go in an analyse local business I see somewhere in the order of between 70 to 90% of their key performance indicators coming out of Google whether they know it or not. John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you? Mike: Yes I did.

Key Performance Indicator 43

Key Performance Indicator SEO Place PR 43

Martech

APRIL 18, 2024

Dig deeper: The state of GA4, one year after the big migration Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 119

Whitepaper Analytics User-Generated Key Performance Indicator 119

Search Engine Land

APRIL 17, 2024

Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). The “organic social” channel, which offers a new way to measure social media marketing, delivered 1,920 users, 4,952 key events and $5,797 in total revenue over the same period.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115