Buffer Marketing

NOVEMBER 8, 2023

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love. It was (and is!) high-quality content, too.

Content Marketing 136

Content Marketing User-Generated Analytics Marketing 136

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results.

Non-Profit 127

Non-Profit Gen Z Real Estate Fashion 127

Martech

APRIL 18, 2024

Dig deeper: The state of GA4, one year after the big migration Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 119

Whitepaper Analytics User-Generated Key Performance Indicator 119

Search Engine Land

APRIL 17, 2024

Get the daily newsletter search marketers rely on. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115