2014 Key Performance Indicator Whitepaper 
Content Marketing Institute
MAY 14, 2018
Key performance indicators should be identified in the strategy. Buffer , 2014). To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Click To Tweet. Production.
Martech
APRIL 18, 2024
If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.
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Search Engine Land
APRIL 17, 2024
If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).
Marketing Insider Group
JULY 1, 2020
They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.
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