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The State of Marketing Automation Trends 2014 [Infographic]

Adobe Experience Cloud Blog

Another key finding was that the top reason companies evaluate marketing automation software is to improve lead management and automate processes. To find out more about selecting the perfect solution for your brand, visit Software Advice online, where you can read reviews and get expert advice on thousands of solutions. . <a

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5 key trends we’re seeing in B2B marketing

Martech

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 131
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China leads the world in generative AI use

Martech

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “There are a lot of governmental mandates for the use of generative AI.

Transform 143
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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Accountability. Tool overload. Is the office obsolete?

Product 121
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10 Best Free Project Management Budget Templates for Marketers

Hubspot Marketing

And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. We’ve got you covered with a look at the top essential project management budget templates for marketing plans — plus a free download.

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

Founded in 2014, Project Drawdown® is a nonprofit organization that seeks to help the world reach “drawdown”—the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline.

Education 276
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Meet Team Sprout: Katy, Office Manager

Sprout Social

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. Started at Sprout: March 2014. So you started as Sprout’s first receptionist, then became office manager. This post Meet Team Sprout: Katy, Office Manager originally appeared on Sprout Social.