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Making the Case for Content Marketing: Research & Statistics

Rock Content

In 2014 the Pigeon update made search results more relevant. We all consume content, and as marketers, we should be hyperaware of the content we create for our audiences. Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. As part of their work, management consulting firms conduct research to help executives understand business trends.

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3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). Gartner Research). Help Self-Educating Customers.

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The Best In Automotive Content Marketing

Marketing Insider Group

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Andrew Fick , Group Marketing Manager, Lincoln. Land Rover’s “The Vanishing Game”.

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This day in search marketing history: January 16

Search Engine Land

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. 2014: Paid search spend among RKG’s retail-heavy client set rose 23 percent year-over-year.

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot Marketing

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

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The Modern Guide to Social Media for Retail

Sprout Social

Unlike the marketers of retail past, advances in technology gifted you with the unique opportunity to engage shoppers at every step of that journey—at home, on the go and in-store. At its most basic, social media is a marketing and sales tool. — Sarah (@SadieCass) June 10, 2014. Bought a @GamStop PowerUp card.

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