Search Engine Land

MARCH 17, 2023

EU Antitrust Chief Says Google Settlement Essentially Done 2014: Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia essentially said that Google’s antitrust settlement proposal was a done deal. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever. It's a two-way street!).

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. 2014 GANs and VAEs The development of GANs and VAEs dramatically advanced generative AI technology.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hootsuite

FEBRUARY 12, 2015

Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Social media dovetails nicely with content marketing, because it creates new, low-cost avenues for content promotion.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hootsuite

FEBRUARY 24, 2020

Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. By June of 2014, nearly 80 percent of U.S. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

In September 2014, our Sr. Community Manager, Liz Oseguera, identified an opportunity within Marketo for a grassroots initiative–aptly called Momentum. Find a team of people who are similarly passionate (our taskforce ranges from 8-12 people) to help you promote, ideate, and execute logistics. Make It a Grassroots Initiative.

Thought Leadership 134

Thought Leadership Logistics Food Education 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 2 in Marketing Automation, #29 in the Overall Contest.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts. Diederik Martens, Global Marketing Automation Manager, Quintiq @Diederik. And marketing is a team sport.

Thought Leadership 132

Thought Leadership Fashion Marketing Marketers 132

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. You have to promote and measure. Great marketers measure, manage, and tweak. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. There’s no longer any debate.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

MAY 15, 2017

And yet, managing it continues to be a source of frustration for many. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page.

Copywriting 145

Copywriting Energy Food Promotion 145

Hubspot Marketing

MARCH 23, 2020

In the afternoon, you have a 1:1 via Zoom with your remote manager. Additionally, attendees can use virtual booths to promote their products or services, and offer discounts as well. The Whova Event App has been a leader in attendee engagement and networking since 2014. Image Source. HubSpot User Groups (HUGs).

Non-Profit 145

Non-Profit User-Generated Management Partner Marketing 145

Adobe Experience Cloud Blog

DECEMBER 27, 2016

Jenny Craig, a weight management and nutrition company, provides their audience with tips on how to meet their health goals while not compromising the holiday fun–a concern that often comes up during the holidays. to nudge them closer to conversion. Another example from Uber shows us how this season is ripe with opportunities for marketers.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. In 2014 it was 76%.) Heat Test Report ).

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. WebEngage does this on the front page of their website: Get your influencers involved in the entire event organization and promotion process. Gamification & Contests.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Marketing Insider Group

JUNE 18, 2015

Andrew Fick , Group Marketing Manager, Lincoln. In 2014, Land Rover embarked on a unique branded content project – an interactive digital book, “ The Vanishing Game ,” written by British author, William Boyd. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014. Cadillac’s “Dare Greatly”.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Hootsuite

OCTOBER 27, 2021

The practice was then introduced to Instagram in 2014. Paid or promotional content won’t be considered. Manage your Facebook presence alongside your other social media channels using Hootsuite. Easily manage your Facebook page (+ other social media accounts) and save time with Hootsuite. These links must be independent.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. It engages influential speakers to become constant promoters. ” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum.

Event Marketing 111

Event Marketing Marketing Marketers Fashion 111

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. — Expedia (@Expedia) July 24, 2014. Open to contiguous U.S.

User-Generated 112

User-Generated Food Promotion Transform 112

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The TikTok For Business Ads Manager platform helps marketers create these advertisements, and they can choose from five different formats. In 2018, Musical.ly Stuntin' On You - Tyla Yaweh.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. The technology behind it is from Echo Nest, a “ music intelligence company ” that was acquired, according to Pasick, by Spotify in 2014.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Hubspot Marketing

SEPTEMBER 20, 2022

Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. In a small company, introductions can include the CEO, the social media manager, the fulfillment manager, and any other relevant role. Miscellaneous.

User-Generated 125

User-Generated Education Promotion Millennials 125

Neil Patel

JANUARY 7, 2021

Like your website or specific product promotion. Or, you can put the specific originating aspect under medium (like the example below), but still manage to confuse yourself with the double use of ‘facebook.’. The traffic source is Facebook with post as the medium and a part of the new admin dashboard 2014 April campaign.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Search Engine Land

JANUARY 11, 2023

This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business Connect. Apple said this is a “free tool allows businesses of all sizes to customize the way their information appears across Apple apps.” Businesses registration.

Food 86

Food Place SEO Promotion 86

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google handles reconsideration requests in batches.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 129

Shipping User-Generated PR Energy 129

Adobe Experience Cloud Blog

MARCH 6, 2017

From Google’s autonomous cars, iRobot’s Roomba, and Intuitive Surgical’s da Vinci Surgical System to Ozobot, credit card fraud, and crime management. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. Day Google doodle promotes King’s message of unity. Google Image Search testing YouTube videos.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote.

Real Estate 133

Real Estate Promotion User-Generated Analytics 133

Hubspot Marketing

AUGUST 26, 2022

For example, when you know that the content being displayed on a website is tailored to you, it provides a more manageable framework for engagement. 2014 and has been updated for comprehensiveness. According to the study, personalization can help reduce this perception. Image Source. Let’s see those strategies applied by brands.

Branding 125

Branding Retail Shoppers Customer loyalty 125

Hootsuite

MAY 10, 2021

These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise. Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. View this post on Instagram. Source: Spotify.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

DECEMBER 17, 2019

This number has increased 40% in the five years between 2014 and 2019. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. From one dashboard, you can manage and schedule YouTube videos alongside content from all your other social channels. Try it free today.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

OCTOBER 6, 2022

As your company gets bigger, an organizational structure can also be helpful for new employees as they learn who manages what processes at your company. Your span of control can represent two things: who falls under a manager's, well, management. The fixed structure of functional organization also operates through management.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Neil Patel

SEPTEMBER 6, 2021

As the marketplace only promotes services you offer, your conversion rates are more likely to improve. If you offer digital services and need a marketplace to promote your services, Fiverr is definitely one to check out. Users love Etsy for its ease of use and the tools available for managing and growing your small business.

B2C 139

B2C Entertainment Non-Profit Transform 139