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Innovation in Marketing: A 2014 Survey Report

Adobe Experience Cloud Blog

Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. Do they align with your own thoughts on innovation in marketing? Do they align with your own thoughts on innovation in marketing?

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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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Making the Case for Content Marketing: Research & Statistics

Rock Content

In 2014 the Pigeon update made search results more relevant. Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Examples: Accenture TCS (Tata Consultancy Services) Source: Accenture Market research and analysis companies Market research firms come in all sizes and shapes. Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

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The Best In Automotive Content Marketing

Marketing Insider Group

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.

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3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). Help Self-Educating Customers. The average B2B decision maker consumes 11.4

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The Definition of Negative and Positive Feedback Loops in 200 Words or Less

Hubspot Marketing

If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers. In 2014, Microsoft hired a new CEO, Satya Nadella, to deal with Microsoft’s toxic work culture. Trader Joe’s.