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.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a whitepaper from 2012, which referenced the original statistic in a 1998 university study.
Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). Help Self-Educating Customers. The average B2B decision maker consumes 11.4
Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on whitepaper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.
The strongest buyer personas are based on marketresearch as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Whitepapers. Editor's Note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness.
Departments like sales, human resources, product development and marketresearch are launching successful campaigns. Downloads of a whitepaper or app. And Budweiser’s “Friends Are Waiting” Super Bowl commercial was not only featured in YouTube’s top 10 ads of 2014, but it garnered more than 10 million views in only four days.
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