Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4

CRM 100

CRM Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

OCTOBER 2, 2017

So, paradoxically, if marketers want to actually make the most of their data, it’s clear they’re not the ones who should be handling it. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step.

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

All trends suggest that 2014 will be the year of video marketing. When a reader is sent directly to a landing page, you can offer him or her more content, prompt viewers to fill out forms, and track all of this data in your marketing automation platform. Leverage Video on Social.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Food Place 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) Offer your audience educational, useful, or entertaining content to pique their interest and build trust.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Passionate customers are the best kind of marketing. I’m not alone–we all love a good underdog story, don’t we?

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . NY Times hosted a U.S. regional dialect quiz, which was the most viewed and emailed article. Get Personal.

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

Duct Tape Marketing

JUNE 26, 2014

These companies knew it would be almost impossible to succeed at content marketing without streamlining the process. So they started automating tasks their corporate clients needed, and combining them in one place. That was the birth of marketing automation platforms. Automation leads to great things.

Marketing Automation Platform 74

Marketing Automation Platform Marketing Marketers Energy 74

Adobe Experience Cloud Blog

JANUARY 22, 2016

And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. Tools like call intelligence, combined with the power of your marketing automation platform, provide demographic data that allow you to share which campaigns and content a prospect has interacted with.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Education Customer Journey 91

Duct Tape Marketing

MARCH 15, 2017

Schiefelbein’s first self-owned business, Impromptu Guru, received the 2012 “Rookie of the Year” award and the 2014 “Volunteer of the Year” award from the Gilbert Chamber of Commerce in Gilbert, Arizona. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Email jill@thedynamiccommunicator.com.

Communications 54

Communications Marketing Automation Platform eCommerce CRM 54

Marketing Insider Group

JULY 1, 2020

Content marketing started as the alternative to the ad age. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! And (no surprises here), consumers like it.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

JUNE 4, 2014

Today’s marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage and be top-of-mind for today’s consumers. That’s why we have compiled a collection of our favorite emails for our Spring/Summer 2014 Email Lookbook. Download our brand new Email Lookbook Spring/Summer 2014.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Branding 134

Duct Tape Marketing

JANUARY 28, 2020

I joined full time in 2011, and that was kind of when we went to market with it. In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. We’ve been doing this for a long time.

Real Estate 50

Real Estate Communications Fashion Management 50

Use Insider

JANUARY 3, 2025

MoEngage : User-friendly platform with solid customer support MoEngage was founded in 2014 as a customer engagement solution. This is possible thanks to Architect a customer journey builder and marketing automation platform thats controlled via a drag-and-drop editor.

Customer Journey 52

Customer Journey User-Generated eCommerce Price 52