2014 Marketing Automation Platform Marketing Strategy 
Adobe Experience Cloud Blog
JULY 2, 2015
With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.
Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
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Marketing Insider Group
JULY 1, 2020
This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your Competitors Are Already Using It.
Hubspot Marketing
APRIL 12, 2019
Autopilot is one of the most visually appealing marketing automation solutions on the market. They make an email marketing, messaging, and automation platform, and they bill themselves as the easiest marketing automation platform to use. Automation Workflows. Image Source.
Adobe Experience Cloud Blog
AUGUST 2, 2016
In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share.
Adobe Experience Cloud Blog
SEPTEMBER 1, 2016
Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . Share what approaches you’ll be applying to your marketing strategy moving forward in the comments below. NY Times hosted a U.S.
Duct Tape Marketing
JUNE 26, 2014
These companies knew it would be almost impossible to succeed at content marketing without streamlining the process. So they started automating tasks their corporate clients needed, and combining them in one place. That was the birth of marketing automation platforms. Automation leads to great things.
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