Adobe Experience Cloud Blog

OCTOBER 2, 2017

So, paradoxically, if marketers want to actually make the most of their data, it’s clear they’re not the ones who should be handling it. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step.

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

All trends suggest that 2014 will be the year of video marketing. When a reader is sent directly to a landing page, you can offer him or her more content, prompt viewers to fill out forms, and track all of this data in your marketing automation platform. Modern Marketing' Leverage Video on Social.

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Thought Leadership Marketing Automation Platform Food Place 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4 Marketing Automation'

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Thought Leadership CRM Marketers Marketing 100

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Passionate customers are the best kind of marketing. I’m not alone–we all love a good underdog story, don’t we?

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eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . NY Times hosted a U.S. regional dialect quiz, which was the most viewed and emailed article. Get Personal.

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Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

Adobe Experience Cloud Blog

JANUARY 22, 2016

And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. Tools like call intelligence, combined with the power of your marketing automation platform, provide demographic data that allow you to share which campaigns and content a prospect has interacted with.

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Thought Leadership Marketing Automation Platform Education Customer Journey 91

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

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Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

JUNE 4, 2014

Today’s marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage and be top-of-mind for today’s consumers. That’s why we have compiled a collection of our favorite emails for our Spring/Summer 2014 Email Lookbook. Download our brand new Email Lookbook Spring/Summer 2014.

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Thought Leadership Marketing Automation Platform Email Marketing Branding 134