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According to Forbes, if given the choice between text and video, 59% of executives would choose to absorb information through video. All trends suggest that 2014 will be the year of videomarketing. Having someone watch your video in their email is great, but what happens when the video is over?
John Jantsch: You know, videomarketing or video in marketing has been pretty hot for, I don’t know, let’s say the last five years at least. I joined full time in 2011, and that was kind of when we went to market with it. Again, where video is designed to be integral to the process from the get go.
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