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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Running Multi-Channel Marketing Programs. So as marketers plan those individual programs, finding the right mix of channels is a top concern. Modern Marketing'

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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Retargeting is a type of digital advertising focusing on users who have previously visited your website.

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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Editor's Note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness.

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