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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Running Multi-Channel Marketing Programs. So as marketers plan those individual programs, finding the right mix of channels is a top concern. Modern Marketing'

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.

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7 Must-Read Tips To Simplify Content Marketing Planning

Marketing Insider Group

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. 7 Ways To Solve The Content Marketing Planning Conundrum. Simplification is the new innovator.

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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Personalized emails have been shown to increase click-through rates by 14% and conversions rates by 10%.

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Content Marketing in 2021 and Beyond

Neil Patel

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

So, I ask, how is this concept of “glances” going to change things for marketers? If you are like most marketers, you are just getting your mobile marketing plan going. Many marketers have now created an app to engage with their customers via the mobile channel as well.

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10 Best Free Project Management Budget Templates for Marketers

Hubspot Marketing

We’ve got you covered with a look at the top essential project management budget templates for marketing plans — plus a free download. What makes a good project management budget template for marketing? Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.