Remove 2014 Remove Marketing Plan Remove User-Generated
article thumbnail

5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. percent) than non-users of video (2.9

Transform 134
article thumbnail

Content Marketing in 2021 and Beyond

Neil Patel

That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Social Media Metrics (and Their Impact on Content Marketing).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead. 5) Target the Accounts that Matter.

article thumbnail

How Clickbait Works: The Psychology Behind Clickbait

Hubspot Marketing

In fact, having a deeper understanding of these clickbait methods allows you to use clickbait responsibly to produce interesting content that genuinely informs and educates the user rather than deceives them. Generally, you must always use precise numbers to look confident and present yourself as an authority to users, leads, and clients.

article thumbnail

Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 109
article thumbnail

How to Create a Professional Promo Video on a Shoestring Budget

Hubspot Marketing

Only 10% of users who landed on a given post read to the bottom. As blogging becomes more saturated and user behavior shifts towards video-based traffic, it’s no wonder why these platforms are gaining traction. Currently, Facebook has over two billion monthly active users , and YouTube is just behind it at 1.5 Follow the data.

article thumbnail

An expert’s guide to influencer marketing

Sprout Social

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. Read on for our tips to determine if influencer marketing is for you. State of affairs: The influencer marketing landscape. Standing out in 2014 on Instagram was easier than today.