Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertisers 98

Businesses Grow

JULY 29, 2024

I broke my own rule In many of my books and speeches, I implore marketers to stop doing what people hate — interrupting, intercepting, and spamming, for example. In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. The research is overwhelming.

Branding 99

Branding Education Place Customer Acquisition 99

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketers 134

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Nonprofit Marketing: the latest statistics to inform your marketing strategy in 2023.

Product 134

Product Branding Place Marketing Strategy 134

Hubspot Marketing

JULY 31, 2018

But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace?

Shoppers 145

Shoppers Marketers Marketing Food 145

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. Guess again!

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketers 134

Marketing Insider Group

OCTOBER 21, 2015

The Content Marketing Investment Build Up. 2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year.

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Adobe Experience Cloud Blog

JUNE 8, 2018

Today, it seems to me, too many marketers are still only giving their customers—potential and otherwise— have to read content. They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. THREE: What Drink?

Branding 134

Branding Non-Profit Education Entertainment 134

Marketing Insider Group

SEPTEMBER 23, 2015

Learn more about GE’s content marketing strategy here.). Its Holiday 2014 spot, “ The Song ” proved yet again that technology could have a sweet, sentimental and very human side. Their “Share A Coke” campaign was a standout campaign of 2014, and it’s still going strong this year. Need a lesson in brand storytelling?

Content Marketing 111

Content Marketing Branding Food Millennials 111

The CMO Survey

FEBRUARY 26, 2020

Outside agencies perform nearly a quarter of all social media activities—the highest level reported since the question was first asked in 2014. Consistent with this trend, marketers report a drop in the number of people employed in house to perform social media activities from 4.1 persons in February 2014 to 3.1 at present.

CMO 130

CMO Retail Price Communications 130

Marketing Insider Group

AUGUST 5, 2015

Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. Anchored and pop-up trigger events are a simple strategy to fuel the spread of hot content. Simplification is the new disruptor.

Marketing Plan 109

Marketing Plan Content Marketing Marketers Marketing 109

Hubspot Marketing

FEBRUARY 14, 2019

Relationship marketing is not focused on short-term wins or sales transactions -- rather, it is focused on delighting an audience and your customers for the long-haul. Here, let's take a look at some relationship marketing examples, and then explore how you can implement a strong relationship marketing strategy, today.

Food 145

Food Customer loyalty Marketers Marketing 145

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Martech

APRIL 10, 2024

This makes sense as she’s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more LinkedIn: Ali Schwanke (13K followers) X/Twitter: Ali Schwanke (6K followers) Dharmesh Shah The founder and CTO of Hubspot, Dharmesh is the voice of CRM.

CRM 112

CRM Inbound Marketing CMO Management 112

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). How do you incorporate web engagement into your marketing strategy? How crucial is website engagement to revenue generation?

New Markets 134

New Markets Thought Leadership Education Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference.

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Marketing Insider Group

JANUARY 2, 2015

We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

MARCH 22, 2017

Smart marketers know better than to jump on the bandwagon and cave into “ shiny new objects.” ” Account-based marketing is a strategy and not a tool, although it may require one, to support it well you will need to shift your overall marketing strategy, budget, and/or resources.

Thought Leadership 128

Thought Leadership Marketers Marketing New Technology 128

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Marketing Insider Group

MARCH 9, 2023

If you’re content marketing strategy involves writing about data, software, hardware, cloud computing, or artificial intelligence, you’re bound to find timely and comprehensive research from technology consulting firms. You can find data on anything from natural resources to traffic patterns to commercial development.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. Should you use TikTok For Business in your marketing strategy? To make the decision easier, we’ve compiled a pro and cons list for marketers to use when making this decision.

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Duct Tape Marketing

SEPTEMBER 29, 2016

Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. A good example is Starbucks’ successful design-a-cup campaign in 2014. Winners were scouted by the company for its 2014 advertising campaign. April 4, 2014.

User-Generated 78

User-Generated Branding Millennials Retail 78

Duct Tape Marketing

AUGUST 14, 2014

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! The January 2014 Mobile Technology Fact Sheet shows that 63% of adult cell phone owners use their phones to go online, while 34% of cell phone Internet users go online using only their phone rather than any other device.

User-Generated 78

User-Generated Target Market Marketing Strategy Advertisers 78

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Generally speaking, marketing strategies are often designed to reach and engage a relatively broad audience. Basically, marketers typically aim to attract as many leads as possible, and then move on to qualify them afterward. A Quick ABM Refresher: Targeting Accounts That Matter Most.

Transform 134

Transform Thought Leadership Direct Mail Education 134

Hubspot Marketing

APRIL 12, 2019

Drip is one of the few marketing automation tools in this list that is primarily focused on e-commerce marketing automation. They provide one of the more "open" platforms, claiming that they play well with "pretty much any marketing strategy you want to put in motion.". Additionally, email is one of their strengths.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Marketing Insider Group

FEBRUARY 20, 2018

has grown by nearly 150,000 since 2014 to 8,751,000. The post 4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked appeared first on Marketing Insider Group. As the number of […].

Marketers 97

Marketers Marketing Digital Marketing Marketing Strategy 97

Duct Tape Marketing

JANUARY 6, 2014

2014 is upon us, and now is as good a time as any to take stock of how you’re spending your time and money. So what can you do about this in 2014? Make one small change and commit to it in 2014. 2014 is around the corner. Why Your Email Marketing Needs an Editorial Calendar Lots of marketers have given in to the need to.

Health 78

Health CRM Marketing Plan Marketing Strategy 78

Adobe Experience Cloud Blog

JANUARY 2, 2014

This person works closely with design, lead generation, and product teams to generate marketing content and collateral that drives the highest possible impact and results. They should understand both content marketing strategy and the use of analytics to measure and optimize performance. Director of Marketing at Marketo. “

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. Through our content we can be the sherpa in their journey of launching or optimizing their content marketing strategy.

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Hubspot Marketing

JULY 4, 2022

If you think through the lifecycle stages, pains, and motivations of your target audience(s), you can craft better trigger marketing strategies to guide them along their path to purchase. The goal of marketing automation is to provide a great experience at scale, and part of that means meeting them where they are.

eBook 145

eBook CRM Marketers Marketing 145

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. I love this time of year. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. You’re right.

Whitepaper 104

Whitepaper Marketers Marketing Place 104

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. There are three major ways that non-profit organizations can use social media to get the word out on causes that matter. The first is through social challenges.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Businesses Grow

JANUARY 15, 2024

I didn’t publish the Content Shock post until January 06, 2014. I wrote several follow-up posts, including one framing Content Shock as the most important content marketing strategy , instead of being a problem. .” The premise When I have a new idea for a book or blog post, I never go with it right away.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Hootsuite

APRIL 27, 2022

billion times since 2014. Meta, the parent company of Messenger, dominates the top downloaded apps from 2014-2021, with Facebook, WhatsApp, Instagram, and Facebook Messenger downloaded a staggering total of 20.1 Messenger has been downloaded 5.4 billion times. Source: eMarketer. Messenger ads have the potential to reach 11.2%

Digital Trends 113

Digital Trends Social Media Marketing Communications User-Generated 113

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Engage With Influencers. Image source.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134