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Inbound vs. OutboundMarketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.
Content marketing generates over three times as many leads as outboundmarketing and costs 62% less. Content marketing is not only cheaper than outboundmarketing; it also generates more leads. Contentmarketing costs 62% less than outboundmarketing & generates 3x as many leads, says @demandmetric.
Content fueled this concept of inbound marketing. Instead of cold-calling customers ( outboundmarketing ) we could produce relevant content that would auto-magically bring leads to our website. I didn’t publish the Content Shock post until January 06, 2014. But something was wrong. It’s a repeating pattern.
How to Make Content the Voice of Strategy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I talk about marketingstrategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. March – Content marketing.
Starting his journey in 2014 with a minimal salary, he embarked on learning e-commerce and advertising without knowing English. Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies. Convert Website Visitors into Real Contacts!
This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketingstrategy going, it’s that positive snowball effect in action. fold boost in web traffic.
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketingstrategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Included as a top LinkedIn business page of 2014.
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