Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

Content Marketing 111

Content Marketing Promotion B2C Marketing 111

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Engage With Influencers. Gamification & Contests.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. For example, Raising Cane's Restaurant partnered with famous TikTok influencer Chase Hudson to promote their business (you can check it out in the video below). In 2018, Musical.ly

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Marketing Insider Group

JANUARY 2, 2015

We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Hubspot Marketing

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post.

Copywriting 145

Copywriting Energy Food Promotion 145

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. Similar to TikTok, the social media platforms under Meta – notably Instagram and Facebook – also offer non-profit friendly features that facilitate donations and promote awareness. The first is through social challenges. original sound - Sam Smith.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Sprout Social

FEBRUARY 5, 2020

From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%. Secondly, Facebook began implementing changes to its News Feed algorithm in 2018 that prioritizes content from friends and family, especially by favoring content that promotes engagement. The state of organic vs. paid reach on Facebook.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Neil Patel

JANUARY 7, 2021

Like your website or specific product promotion. The traffic source is Facebook with post as the medium and a part of the new admin dashboard 2014 April campaign. For example, on Twitter , you have four options to promote your links – a regular tweet, a promoted tweet, a website field, a and profile/bio description.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Hubspot Marketing

JULY 4, 2022

In addition, this strategy is a great credibility, trust, and loyalty builder with your audience. From welcome messages and birthday wishes to order confirmations and discount reminders, all of these interactions enhance your customer experience and promote a positive relationship with your audience. Understand your buyer persona.

eBook 145

eBook CRM Marketing Marketers 145

Content Marketing Institute

OCTOBER 22, 2017

#Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric. Outbound marketing is the old way of doing business. Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. Click To Tweet. Two words: Ad.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Neil Patel

SEPTEMBER 6, 2021

As the marketplace only promotes services you offer, your conversion rates are more likely to improve. Lower Marketing Costs. Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. You can definitely make a full-time income by promoting your services on niche marketplaces.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hootsuite

OCTOBER 27, 2021

The practice was then introduced to Instagram in 2014. This might be the case if your brand uses different names in different markets. Paid or promotional content won’t be considered. Develop and maintain a Facebook marketing strategy. Facebook followed suit with its own blue verification checkmark in 2013.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Marketing Insider Group

APRIL 24, 2023

Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture. It’s also a great way to discover new content ideas, identify trending topics, and build relationships for social media promotions.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Businesses Grow

JANUARY 15, 2024

We had to spend more of our budget on quality and promotion just to get a few views. The world was flooded with content, and the easy days of content marketing were coming to an end. I didn’t publish the Content Shock post until January 06, 2014. And it was just getting worse. I had seen enough by then to know I was right.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Exposure Ninja

JULY 13, 2022

This guide explains SHEIN’s marketing strategy, and how you can replicate it. SHEIN’s Social Media Strategy. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN’s Website and App.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Search Engine Land

MARCH 9, 2023

Google Sees Deeper App Content As Key To Mobile Usage 2014: Google had been indexing deep links for Android apps, though not iOS. Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Hubspot Marketing

AUGUST 26, 2022

According to the same McKinsey & Company report referenced earlier, the top five personalization actions consumers want are: easier online and in-store navigation, personalized product or service recs, tailored messages, relevant promotions, and personal milestone celebrations. Let’s see those strategies applied by brands.

Branding 125

Branding Retail Shoppers Customer loyalty 125

Duct Tape Marketing

JANUARY 30, 2014

As media budgets increase, however, there will be much more pressure on marketers to stand out. 2014 is the year that you need to stand out — and you’re going to need to put up a strong fight. In addition to finding opportunities to promote your company, look for new skills to learn (and people to learn from). Your Thoughts.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketing Marketers 78

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. A successful social marketing strategy should be integrated with your business goals and target audience. Social media isn’t a standalone tactic.

User-Generated 109

User-Generated Food Place Marketing Strategy 109

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

FEBRUARY 12, 2015

Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It means that marketers should not be promoting an asset, but seeking a conversation. 85% stated they wanted a vendor with knowledge of their industry. What does this mean?

Transform 110

Transform Marketing Marketers Education 110

AWeber

FEBRUARY 17, 2022

Promote your products and services using video. As with any strong branding and marketing exercise, your business should see an increase in leads, customers, and income when you start to put out videos about your story. Promote your products and services using video. Table of Contents. Tell your brand story using video.

Real Estate 98

Real Estate User-Generated Education Promotion 98

Sprout Social

MAY 5, 2019

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. Read on for our tips to determine if influencer marketing is for you. Are they legit?

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

Duct Tape Marketing

FEBRUARY 10, 2014

How to Make Content the Voice of Strategy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. March – Content marketing.

eBook 78

eBook Outbound Marketing PR Marketing Strategy 78

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. A marketing strategy helps you: Position yourself as the best choice for potential clients.

eBook 104

eBook Marketing Plan Influencer Marketing Marketing 104

Duct Tape Marketing

JULY 25, 2014

Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. Don’t only promote blog posts once. Make your website mobile-friendly!

Digital Marketing 78

Digital Marketing Non-Profit Copywriting Marketing 78

Digital Marketer

MARCH 13, 2023

Attend digital marketing conferences and events Whether you’re looking to build your skills, explore new marketing strategies, or connect with like-minded professionals, attending industry conferences can be an invaluable experience. Look for businesses and individuals who complement your brand and its values.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hubspot Marketing

DECEMBER 13, 2023

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. Beef up your evergreen creation and promotion. It’s not just about self-promotion, after all. Turns out I wasn’t the only one who was disappointed.

COS 106

COS Inbound Marketing Marketing Marketers 106

Search Engine Land

MAY 26, 2023

First: The wrong way to do B2B content marketing The only way to learn the right way to do content marketing is to understand the wrong way, first. Not creating a content marketing strategy This is the biggest sin of content marketing. If you’re lacking a strategy , you can’t expect consistent results. (A

Content Marketing 101

Content Marketing SEO Marketing Marketers 101

Duct Tape Marketing

JANUARY 23, 2014

Its other features, like turning on location for pins, testing Promoted Pins, and creating an API that allows you to show your most popular pins, are all geared towards online marketing. Other platforms are beginning to show similar functionalities geared towards marketing.

Marketing 78

Marketing Marketers Inbound Marketing SEO 78

Sprout Social

AUGUST 15, 2016

By the time you get comfortable, an update occurs and changes your social media marketing strategy. Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. It’s important to cross-promote your Instagram on Facebook and Twitter. That’s why we’re here to help you.

Branding 106

Branding User-Generated Social Media Marketing Management 106

Search Engine Land

MARCH 7, 2023

SEM stands for “search engine marketing.” ” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. The reality is SEM, PPC, and SEO today are just marketing.

SEO 92

SEO PR Marketing Marketers 92

Hubspot Marketing

APRIL 5, 2023

They have to wade through cobbled data from different sources, spend hours crunching numbers in spreadsheets, or wait for a marketing ops resource to help them. Unless they're using marketing attribution reporting. But what is marketing attribution? And how can you use it to improve your marketing strategy?

User-Generated 145

User-Generated Customer Journey Analytics Marketing 145

Hubspot Marketing

OCTOBER 25, 2022

Working for oneself can also promote a sense of being a master of one’s destiny and not having to contend with misconceptions and discriminatory attitudes from others that are often encountered while job hunting. Running your own business can be a great career choice for people living with long-term disability or health condition.

Health 108

Health Energy Thought Leadership Communications 108

Hubspot Marketing

NOVEMBER 22, 2023

Overall, newsletters are a staple in any high-performing email marketing strategy. On average, brands get back $36 for every $1 spent leveraging email marketing. Or promote new products and services? Start Creating Your Email Newsletter Email newsletters are a critical part of any scalable email marketing strategy.

Law 113

Law Key Performance Indicator Email Marketing Entertainment 113