Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). How do you incorporate web engagement into your marketing strategy? How crucial is website engagement to revenue generation?

New Markets 134

New Markets Thought Leadership Education Marketing 134

Adobe Experience Cloud Blog

MARCH 22, 2017

Smart marketers know better than to jump on the bandwagon and cave into “ shiny new objects.” ” Account-based marketing is a strategy and not a tool, although it may require one, to support it well you will need to shift your overall marketing strategy, budget, and/or resources.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Generally speaking, marketing strategies are often designed to reach and engage a relatively broad audience. Basically, marketers typically aim to attract as many leads as possible, and then move on to qualify them afterward. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Transform 134

Transform Thought Leadership Direct Mail Education 134

Adobe Experience Cloud Blog

JUNE 8, 2018

Today, it seems to me, too many marketers are still only giving their customers—potential and otherwise— have to read content. They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. THREE: What Drink?

Branding 134

Branding Non-Profit Education Entertainment 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference. Content Marketing b2b Consumer'

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 18, 2015

Just as every year builds on top of the last (especially in marketing), 2015 has been no exception. Back in 2014, cross-channel strategy became all the rage for marketers to reach more customers and leads in engaging and relevant ways. The New and The Different. Google and Mobile.

Thought Leadership 134

Thought Leadership Law Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

This person works closely with design, lead generation, and product teams to generate marketing content and collateral that drives the highest possible impact and results. They should understand both content marketing strategy and the use of analytics to measure and optimize performance. Director of Marketing at Marketo. “

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic.”. What Is Account-Based Marketing (ABM) and Is It Right for You? Benefit 1: Clear ROI.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketing 134

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. Through our content we can be the sherpa in their journey of launching or optimizing their content marketing strategy.

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). To Toll or Not To Toll, That Is Content Marketing Question.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

JULY 5, 2016

Yet, many marketers are still primarily focusing their investment and activities into driving acquisition. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Share your experience in the comments below!

Thought Leadership 91

Thought Leadership Inbound Marketing Law Energy 91

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Engage With Influencers. Image source.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

This person works closely with design, lead generation, and product teams to generate marketing content and collateral that drives the highest possible impact and results. Your content manager should understand both content marketing strategy and the use of analytics to measure and optimize performance. Marketing Automation'

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. Have you had success with incorporating personal, mobile-optimized, or visual content into your social media marketing strategy? Incorporate videos into the mix. Here’s a staggering statistic.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

APRIL 18, 2017

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

OCTOBER 25, 2022

Heather Lawver is the founder and CEO of Perfectly Pitched , which helps early-stage social entrepreneurs develop compelling pitch decks and advanced marketing strategies. That way, you can demonstrate a genuine appreciation of their thought leadership and how it might relate to your particular area of business.

Health 108

Health Energy Thought Leadership Communications 108

Hubspot Marketing

JULY 7, 2017

See who responds to each experiment and how, and it could inform your video marketing strategy. It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication -- it works. 2) Dollar Shave Club: "Our Blades Are F ing Great". We’re not crying. You’re crying. Why It Works.

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Businesses Grow

SEPTEMBER 11, 2023

In 2014, I wrote one of the most famous blog posts in marketing history, “ Content Shock.” It helped establish thought leadership and provided thousands of links to my original article. After all, we’re OK with Google scraping our content if we get credit for it in search results, right?

Thought Leadership 120

Thought Leadership Content Marketing New Technology Education 120

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. All sections of the website (including thought leadership) were part of that redesign. The pizza was delicious. Robert_Rose.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

AUGUST 4, 2015

Demand Gen Report’s 2014 B2B Buyer Behavior Survey shows that 72% of surveyed professionals look to peer networks for information when making B2B purchasing decisions. Engage your most enthusiastic reviewers and turn them into advocates. Yelpification helps turn customers into advocates.

Thought Leadership 134

Thought Leadership User-Generated Product Digital Marketing 134

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. A big change at Orbit led to a big change in our marketing. In 2014, we launched our first annual blogger survey. We have created popular courses for other brands, including the CXL Content Strategy Class and the Marketing Profs SEO Masterclass.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. That’s 74% more time than in 2014 when we first conducted this research.

B2C 145

B2C eBook Analytics Promotion 145

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Included as a top LinkedIn business page of 2014.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . Share what approaches you’ll be applying to your marketing strategy moving forward in the comments below. NY Times hosted a U.S.

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

Hubspot Marketing

JANUARY 11, 2023

On our marketing blog, one example of this is, " What is Digital Marketing." Although we've updated the piece to include new digital marketing strategies, the definition of digital marketing won't change at its core. Use descriptive examples to illustrate your point. Lastly, optimize your alt text and images.

User-Generated 145

User-Generated Law SEO Promotion 145

Content Marketing Institute

DECEMBER 13, 2017

That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Why thought leadership demands human creators. Robot content generation excels at drawing conclusions from large amounts of data via @AssociatedPress study. Click To Tweet.

Millennials 111

Millennials Whitepaper Promotion User-Generated 111