Marketing Insider Group

SEPTEMBER 23, 2015

Another lesson in relevancy and not assuming that the best way to market to girls and their (increasingly Millennial-generation) parents is with pink and sparkles. Its Holiday 2014 spot, “ The Song ” proved yet again that technology could have a sweet, sentimental and very human side. Refinery 29. With over 8.3

Content Marketing 111

Content Marketing Branding Food Millennials 111

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. There are three major ways that non-profit organizations can use social media to get the word out on causes that matter. The first is through social challenges.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. This is especially true for the Millennials (aka Gen Y).

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Marketing Insider Group

DECEMBER 16, 2013

With almost 200,000 pageviews, this is one of the biggest trends in marketing in 2014! Almost 190,000 pageviews, this is going to be a huge topic as the Millennials continue entering (and changing) the workplace. 170,000+ Pageviews, I think this is one of the biggest topics of 2014. The Future of Work Report 2013 from PSFK.

Millennials 112

Millennials Health Content Marketing Education 112

Duct Tape Marketing

SEPTEMBER 29, 2016

Even millennials are said to be obsessed with user-generated content. A good example is Starbucks’ successful design-a-cup campaign in 2014. Winners were scouted by the company for its 2014 advertising campaign. April 4, 2014. Millennials Love User-Generated Content [Infographic].” July 3, 2014.

User-Generated 78

User-Generated Branding Millennials Retail 78

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Markinblog

MARCH 23, 2022

Between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million (12,943,400). According to their findings, the age range for entrepreneurs is quite broad, starting from millennials, to Generation X, to Boomers, and finally to the Silent generation. How Many Women Are Entrepreneurs in the U.S.?

Millennials 98

Millennials Education Communications Management 98

Hubspot Marketing

MARCH 22, 2018

trillion in 2014 to 4.5 40% of millennials are already using voice search before making an online purchase. According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2021. The ecommerce industry is booming and shows no signs of slowing down. Voice Search Compatabilities.

eCommerce 145

eCommerce Millennials Shipping Price 145

Marketing Insider Group

AUGUST 17, 2015

A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad. This means out of 100 messages only one will actually reach the millennial generation. Think about all the ads you’ve seen recently, and try to estimate in your mind how many of them are actually compelling?

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

MAY 1, 2017

It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. The technology behind it is from Echo Nest, a “ music intelligence company ” that was acquired, according to Pasick, by Spotify in 2014. 3) Coca Cola. Source: ShareaCoke.com. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Hootsuite

DECEMBER 17, 2019

This number has increased 40% in the five years between 2014 and 2019. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. Competition is fierce out there for brands and creators.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Content Marketing Institute

DECEMBER 5, 2017

The millennial market is really who banks like ours are looking to connect with.”. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. It’s a key market for us.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

OCTOBER 11, 2023

2014 - Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Many of the most popular videos are still quoted today. 2013 - YikYak is released as a local message board for college students.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. According to Tubular Labs data: In 2014, 12.8 trillion views. In 2015, 14.8

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. Editor's Note: This post was originally published in October 2014 and has been updated for freshness, accuracy, and comprehensiveness.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Content Marketing Institute

JANUARY 9, 2018

Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. In a sign of just how successful the video series has been for Visa, one of the Solo Traveller episodes featured on HuffPost Korea as paid content is among the top five most-shared videos on the site since 2014.

Fashion 111

Fashion Food Millennials Entertainment 111

Adobe Experience Cloud Blog

APRIL 8, 2014

Even TV is becoming individually addressable: Millennials today spend their entertainment time online and only 44% of their TV watching time actually happens on a television. Scott Brinker’s 2014 Marketing Technology Landscape Supergraphic shows almost 1,000 different companies that provide software for marketers.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Marketing Insider Group

SEPTEMBER 21, 2015

It’s a worrying trend for brands who are trying to reach the millennial generation. billion from advertising in 2014, but lost $6.6 Adobe and PageFair found that ad-block users are typically younger, tech savvy, and are more likely to use ad blockers than any other age groups. billion in lost revenue next year. billion next year.

User-Generated 104

User-Generated Millennials Advertising Advertisers 104

Hubspot Marketing

SEPTEMBER 20, 2022

In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. By showcasing customers who are enjoying your products/services, you’re leveraging social proof. In turn, this will add to your credibility and serve as a testimonial for your brand. Quiz your followers.

User-Generated 123

User-Generated Education Promotion Millennials 123

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. State of affairs: The influencer marketing landscape.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketers 112

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Taking a slightly different approach, Zappos turned heads with a strictly social approach to recruiting in 2014. " [link].

Millennials 134

Millennials Communications Promotion Non-Profit 134

Hootsuite

SEPTEMBER 7, 2022

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. While Millennials and Gen X shoppers are more likely to buy on Instagram and Facebook, younger customers are favoring TikTok. Make sure your site is mobile-friendly. Start your campaign early. TikTok Shopping.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Moz

FEBRUARY 24, 2021

For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. of the total population.

Gen Z 73

Gen Z SEO Millennials Energy 73

Duct Tape Marketing

MARCH 15, 2023

People will talk about these great groups of customers they have like, oh, millennials for instance. And then the guy traveling with a bunch of pets is Hannibal crossing the Alps with his elephants and the LGBTQ millennial is Alexander the Great and I say, are any of these folks gonna buy your gum or your frozen dinner service?

Millennials 95

Millennials Marketers Marketing Health 95

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. The ‘AerieReal’ campaign has consistently promoted self-empowerment in women, with its initial 2014 campaign promoting its own use of un-retouched images.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Duct Tape Marketing

APRIL 28, 2016

The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. The good news is the two methods are strong co-workers. How marketing automation fuels word-of-mouth referrals.

Millennials 52

Millennials Customer Acquisition Fashion User-Generated 52

AWeber

NOVEMBER 22, 2023

Instagram is a popular platform for young adults and millennials who share content related to their personal (and sometimes professional) lives. The coaching pair has been creating Udemy courses since 2014 and now has over 700,000 students from more than 200 countries on the platform.

eBook 116

eBook Marketing Plan Influencer Marketing Marketers 116

Duct Tape Marketing

FEBRUARY 6, 2024

John (05:10): You millennials are old farts. And by the way, this term was coined in 2014, so it's not new. And it's funny, you see a lot of these terms that were coined in 2014, in 2011, even like Google's zero moment of truth and stuff that now you see it and it's because it required sort of a tipping point.

SEO 90

SEO Transform Gen Z PR 90

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. Included as a top LinkedIn business page of 2014.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Transform 110

Transform User-Generated Millennials Marketers 110

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. For my generation, Millennials, the majority of us will be primarily on Instagram.

Logistics 101

Logistics Gen Z Management Millennials 101

Marketing Insider Group

JULY 1, 2020

Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day !

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Content Marketing Institute

DECEMBER 13, 2017

That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Reaching the curated news email’s millennial audience, JP Morgan Chase used creative, catchy wording, emojis, and fun headlines and taglines such as: You probably think this song is about you. Click To Tweet. Click To Tweet.

Millennials 111

Millennials Whitepaper Promotion User-Generated 111