Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hootsuite

DECEMBER 17, 2019

This number has increased 40% in the five years between 2014 and 2019. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Competition is fierce out there for brands and creators. Each visitor spends 11m 24s per day on YouTube, on average.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Marketing Insider Group

AUGUST 17, 2015

A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad. This means out of 100 messages only one will actually reach the millennial generation. Think about all the ads you’ve seen recently, and try to estimate in your mind how many of them are actually compelling?

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

SEPTEMBER 20, 2022

Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. Although Instagram has a dedicated tab for shopping, once in a while, you’ll likely want to promote your products in Stories. Promote new posts.

User-Generated 126

User-Generated Education Promotion Millennials 126

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion. It’s a worrying trend for brands who are trying to reach the millennial generation. billion from advertising in 2014, but lost $6.6 Promotional content simply does not work anymore. So go get ’em!

User-Generated 104

User-Generated Millennials Advertisers Advertising 104

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Tease your Black Friday promotions in advance. Offering promotional codes and coupons for Black Friday Cyber Monday creates urgency. Build buzz.

eCommerce 121

eCommerce Shoppers Retail Fashion 121

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. State of affairs: The influencer marketing landscape.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company.

Millennials 131

Millennials Communications Promotion Non-Profit 131

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. 3 - Social media marketing Social media is a powerful tool coaches can use to promote their businesses. She partnered with @monicaandandy pajamas for a promotion that featured an image of her family wearing their pajamas.

eBook 104

eBook Marketing Plan Influencer Marketing Marketing 104

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. The ‘AerieReal’ campaign has consistently promoted self-empowerment in women, with its initial 2014 campaign promoting its own use of un-retouched images.

Gen Z 54

Gen Z Millennials Retail Shoppers 54

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. A blog post on The Strip promoting Guerlain’s products.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

since the survey first began in 2014. Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. of marketers who have retained their roles have had a promotion delayed or made increasingly unlikely. Furthermore, 11.7% on last year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

OCTOBER 17, 2016

You can also share content that promotes your business, but do it sparingly. Twitter Ads let you promote your Tweets so they’re seen by more people than you can reach organically. If you have a recent Tweet that picked up some traction, put it in front of even more people with a promoted Tweet campaign. Quick Stats 1.65

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Content Marketing Institute

DECEMBER 13, 2017

That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. I entered the subject “content promotion” and clicked the pencil button. I recently created a piece on content promotion, which took over three weeks of research and writing. Click To Tweet. I paid $1.90 The result?

Millennials 111

Millennials Whitepaper Promotion User-Generated 111

Buffer Marketing

JANUARY 9, 2024

” The site is an excellent resource for ideas on celebrating this important international day, from promoting women and girls' creative and artistic talent, to supporting women and girls in leadership. And when women themselves are inspired to be included, there's a sense of belonging, relevance, and empowerment.”

Fashion 130

Fashion Health Food Branding 130

Buffer Marketing

JANUARY 9, 2024

” The site is an excellent resource for ideas on celebrating this important international day, from promoting women and girls' creative and artistic talent, to supporting women and girls in leadership. And when women themselves are inspired to be included, there's a sense of belonging, relevance, and empowerment.”

Fashion 52

Fashion Health Food Branding 52

Buffer Marketing

DECEMBER 10, 2024

Each year, it focuses on a theme, such as “Happiness Together” (2025’s theme has yet to be announced), promoting well-being and positivity globally. Just ask your nearest Millennial and Gen Z friends what they think the thumbs-up emoji means. Also: you really can’t go wrong with pet content.

Health 110

Health Transform Fashion Gen Z 110