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This day in search marketing history: February 25

Search Engine Land

Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search 2014: His sole job at Google was to make the company’s computers as smart as humans – smarter, actually – when it came to natural language understanding.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

This requires a review of strategic aspects related to neuromarketing , for example, which reinforce the company’s identity in its public’s imagination. In 2014, she created Bumble, an app designed to empower women to take control when connecting with new people. Brand positioning or brand awareness?