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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges?

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Events for Everyone! How Industry Conferences Shape Your Organization

Adobe Experience Cloud Blog

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014.

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True Marketing Integration Still Eludes CMOs

Marketing Insider Group

Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.”. Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released.

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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot Marketing

Orkut was launched by Google in 2004 and shut down in 2014. Open Diary was founded in 1997 and closed in 2014. It’s grown beyond just a social network into a destination for news, commerce, and content consumption. Orkut allowed users to check out profiles, rate friends and add them to lists, and “like” other friends’ posts.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

New technologies are emerging and showing up in our everyday lives at a rapid rate. Marketing has embraced technology with open arms. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

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Introducing The Definitive Guide to Account-Based Marketing

Adobe Experience Cloud Blog

ABM can benefit your organization in the following ways: Increases return on investment (ROI): Compared to other B2B marketing strategy or tactic, ABM delivers the highest return on investment, according to the 2014 ITSMA Account-Based Marketing Survey.