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Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.
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Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture. It’s also a great way to discover new content ideas, identify trending topics, and build relationships for social media promotions.
They will also need to understand what the clients’ expectations are and what really moves them towards conversion, brand loyalty, and being promoters. Each will consider the brand’s identity, values, and a menu that fits them. At last, of course, the ingredients and the kitchen.
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