Businesses Grow

JULY 29, 2024

In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. And, as I wrote recently, I believe is always a place for human creativity. At each place setting, there was a little card to give you a fake smile. Here’s one thing that I know people hate: pop-up ads.

Branding 98

Branding Education Place Customer Acquisition 98

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

CRM 134

CRM Thought Leadership Marketing Marketers 134

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Well for hair care company Mielle Organics, going viral on social media led to the perfect storm of controversy and discourse.

Product 134

Product Branding Place Marketing Strategy 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Econsultancy reports that only 26% of companies have a well-developed strategy in place for improving the customer experience. Here’s how: The Marketing Technology Six-Pack.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JULY 21, 2015

Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. So, before we move forward with the email throwdown, go ahead and place your bets! This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014.

Thought Leadership 134

Thought Leadership Place Communications Digital Marketing 134

Marketing Insider Group

AUGUST 7, 2020

Most importantly: It’s something you would expect to find on Refinery in the first place. How they’re built, where the most famous ones are, how much awe we should be in that someone figured out how to make them in the first place. Information Is Beautiful’s 2014 Award Winners. GE: Why Waste Energy On Wastewater?

Content Marketing 144

Content Marketing Energy Education Marketing 144

Adobe Experience Cloud Blog

APRIL 7, 2014

Welcome to the 2014 Marketo Marketing Nation Summit. It never ceases to amaze me: the innovation that takes place in the Nation, and the impact of our technology, empowering marketers to deliver measurable and significant results. Welcome to Innovation in the Nation.

Transform 129

Transform Thought Leadership Product Place 129

Hubspot Marketing

JULY 31, 2018

In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. In 2014, Pepsi installed AR technology in a London bus shelter , making it appear as if a lion, UFOs, flying saucers, and other objects were headed straight for Londoners. Image courtesy of Mashable.

Shoppers 145

Shoppers Marketing Marketers Food 145

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. As buyer behavior changes, an influx of technology and best practices follow suit.

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Marketing Insider Group

FEBRUARY 26, 2014

Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. 2014 Is Crunch Time – Ross Dawson believes these 14 trends will disrupt us all in 2014. More Trends and Predictions: The Biggest Trends of 2014 , Enter Into the 4th Industrial Revolution. God Made A Farmer – Dodge Superbowl Commercial 2013.

Shipping 110

Shipping Content Marketing Promotion Place 110

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Duct Tape Marketing

AUGUST 15, 2024

In this episode, He explains why his much-anticipated revision of his book: Launch needed a revision in the first place and what makes a product launch truly successful, from the initial idea to post-launch strategies. So as you mentioned earlier, I started developing it in the mid nineties.

Product 94

Product Transform Copywriting Customer loyalty 94

Marketing Insider Group

OCTOBER 21, 2015

These numbers were nearly impossible track down in one place so we did a little math. 2012 to 2014 really built industry momentum. The content marketing software and services industry pulled in an estimated $26.47B in revenue in 2014 , with an overall growth of 13.3% The Content Marketing Investment Build Up. last year.”.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

All trends suggest that 2014 will be the year of video marketing. When looking to repurpose your video content, blog posts are a great place to start. A video on your website is compelling; a well-placed, timely, relevant video in your email send is irresistible. Leverage Video on Social.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Food Place 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands.

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Hubspot Marketing

SEPTEMBER 16, 2022

In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” said Senior Vice President Prabhakar Raghavan, who runs Google’s Knowledge & Information sector. They go to TikTok or Instagram.”.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Adobe Experience Cloud Blog

JUNE 8, 2018

“Have to read,” for the most part, has its place, but “wanna read” is where it’s at. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. THREE: What Drink? It is attributed, originally, to the company’s Austrian founder Dietrich Mateschitz.

Branding 134

Branding Non-Profit Education Entertainment 134

Adobe Experience Cloud Blog

JUNE 25, 2014

The hashtag started in summer 2014, and continues to receive new Instagram uploads from all over the world, attracting the type of travelers who are their likely target customers. A hashtag can seem innocent, but the internet is a big place – which means you should expect multiple interpretations of your hashtag. Hashtag Tested.

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

That’s why I’m so excited, today, to be announcing a huge leap in marketing technology – a leap that promises to finally give marketers a way to track our activities, coordinate our teams, and build campaigns in the same place that we launch them. Simply put, the place where marketers plan is also the place where marketers execute.

Thought Leadership 132

Thought Leadership Fashion Marketing Marketers 132

Adobe Experience Cloud Blog

MAY 7, 2015

Facebook quickly responded to the earthquake by activating Safety Check, a feature launched in October 2014 that allows survivors of large scale disasters to inform family and friends of their safety. Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal.

Thought Leadership 134

Thought Leadership Place Product Customer 134

Search Engine Land

FEBRUARY 2, 2023

Google Issues Its 2014 “Bad Ads” Report: Disabled More Than Half A Billion Ads 2015: More than 43 million ads were disabled for using “Trick to Click” ploys. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Search Engine Land

MARCH 20, 2023

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu. 2014: 33 of 50 participants in a usability study preferred the “clean,” “fresh” and “uncluttered” new version.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Adobe Experience Cloud Blog

JULY 1, 2014

On that same note, some marketers claim that they can’t be held accountable for their marketing spends, but in 2014, every dollar needs to deliver a meaningful ROI. Why are you marketing in the first place? Solid marketing metrics should make your decisions significantly easier. We’re talking about conversions, sales and leads.

Digital Marketing 134

Digital Marketing Logistics Thought Leadership Marketing 134

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. However, if you’re a new org looking to gain some traction, these are great places to start. There are three major ways that non-profit organizations can use social media to get the word out on causes that matter. The first is through social challenges.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Adobe Experience Cloud Blog

JUNE 5, 2015

Therefore you have spent valuable time and not to mention probably a good amount of money on grabbing their attention in the first place. A 2014 study by Return Path assessed the email reactivation campaigns of 33 retailers. So, I ask, why not try to get the most value out of your efforts?

Thought Leadership 134

Thought Leadership Food Retail Digital Marketing 134

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. Best Website Designs from 2015 – 2014. Best Website Designs from 2020. Image Source.

Place 145

Place Promotion Transform Product 145

Buffer Marketing

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Price 98

Price Finance User-Generated Health 98

Hubspot Marketing

FEBRUARY 23, 2017

Orkut was launched by Google in 2004 and shut down in 2014. After Google tried and failed to purchase Friendster , it launched Orkut as a place for people to add friends and share content. Open Diary was founded in 1997 and closed in 2014. 5) Open Diary.

User-Generated 145

User-Generated Social Media Marketing Advertising Advertisers 145

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. She’d been working with Mailchimp since 2014 and with a list of nearly 25,000 subscribers, Cherry Bombe had the tools in place to take control of their messaging.

Customer 112

Customer Entertainment Food Email Marketing 112

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. The average blog post was 808 words in 2014, but was 1142 words in 2017. Content marketing is as much about watching the trends as it is about creating and sharing content. Social Media Metrics (and Their Impact on Content Marketing). This will continue.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Search Engine Land

FEBRUARY 20, 2023

AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation 2014: Google announced that conversion data would begin appearing in the Top Movers report as well as device-specific insights. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Hubspot Marketing

JANUARY 18, 2023

These can be ideal places for LGBTQ+ entrepreneurs to connect with potential clients or partners. Gaingels was formed in 2014 as an angel investing group that focuses on helping LGBTQ entrepreneurs access capital, and it’s an excellent resource for startups seeking funding.

Education 144

Education Communications Place Marketers 144

Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Get them just right and you’re well-placed to increase sales and revenue. Set your prices too low and you won’t earn enough margin, which eats into your profits.

Retail 144

Retail Transform Price Manufacturing 144

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. Well… By June of 2014 year, nearly 80 percent of US marketers were using promoted Tweets. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Adobe Experience Cloud Blog

AUGUST 11, 2015

could place an individualized identifier in the URL of an email campaign. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). With the right tools, you can map the unique identifier to a CRM file and target specific individualized content to that visitor. Try This : The data-driven marketer (you!)

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Adobe Experience Cloud Blog

JUNE 23, 2015

This takes a page right out of engagement marketing , which is about engaging customers at any time and at any place they may be with a relevant message. This shift to “glances” is the next wave of mobile marketing in the quest to engage customers wherever they are, and it’s going to require marketers to start rethinking their strategies.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134