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5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

eCommerce 132
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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. In 2022, our ASP was $20, and our Operating Costs hit $19,757,852.

Price 98
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How Customer Journey SEO Turns Clicks Into Conversions

Hubspot Marketing

Using my MacBook example above, some navigational searches I used were: Apple new releases Costco computers and laptops Best Buy Geek Squad I knew I wanted an Apple product, and I was headed to different vendors I trusted to find out more about the models and to get the best price. Where to buy a MacBook Pro. Amazon MacBook deals today.

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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Neil Patel

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Use BrickSeek to Help You Set Your Prices. Then it’s vital you get your pricing right. Get them just right and you’re well-placed to increase sales and revenue.

Retail 144
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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. Syms believed, I imagine, that educating consumers about the cut, and fabric, and look of the clothes he sold at discount prices would help him sell. Have to read,” for the most part, has its place, but “wanna read” is where it’s at.

Branding 134
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This day in search marketing history: January 14

Search Engine Land

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new.

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The 4 Things Digital Marketers are Missing

Adobe Experience Cloud Blog

On that same note, some marketers claim that they can’t be held accountable for their marketing spends, but in 2014, every dollar needs to deliver a meaningful ROI. By analyzing this data, you can form actionable plans that impact pricing, features, sales, customer service, and logistics. Why are you marketing in the first place?