Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts. Simply put, the place where marketers plan is also the place where marketers execute. And marketing is a team sport.

Thought Leadership 132

Thought Leadership Fashion Marketing Marketers 132

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. Best Website Designs from 2020. Best Website Designs from 2019. Website Design Ideas.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

MAY 15, 2017

Plus, less text allows greater focus to be placed on any visual content that accompanies it. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. That makes LinkedIn a good place to re-post and link back to your blog content. Source: Buffer. May 9, 2017.

Copywriting 145

Copywriting Energy Food Promotion 145

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. Similar to TikTok, the social media platforms under Meta – notably Instagram and Facebook – also offer non-profit friendly features that facilitate donations and promote awareness. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. Well… By June of 2014 year, nearly 80 percent of US marketers were using promoted Tweets. This compares to 42.5

Advertisers 112

Advertisers Advertising User-Generated Promotion 112

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) to nudge them closer to conversion. Another example from Uber shows us how this season is ripe with opportunities for marketers.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Neil Patel

SEPTEMBER 6, 2021

As the marketplace only promotes services you offer, your conversion rates are more likely to improve. People traveling the world or touring a region of the country are always looking for a place to sleep as they enjoy their travels. This ultimately results in a boost in revenue. Lower Marketing Costs.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hubspot Marketing

FEBRUARY 23, 2017

Orkut was launched by Google in 2004 and shut down in 2014. After Google tried and failed to purchase Friendster , it launched Orkut as a place for people to add friends and share content. Open Diary was founded in 1997 and closed in 2014. 3) Be authentic and not overly self-promotional. 5) Open Diary.

User-Generated 145

User-Generated Social Media Marketing Advertisers Advertising 145

Search Engine Land

FEBRUARY 2, 2023

To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 88

Search Marketers Real Estate SEO Retail 88

Hubspot Marketing

JULY 6, 2018

Trader Joe’s, a grocery chain, ranked in third place in 2017 for the grocery store with the highest customer satisfaction , ahead of Whole Foods. In 2014, Microsoft hired a new CEO, Satya Nadella, to deal with Microsoft’s toxic work culture. Trader Joe’s. Positive Feedback Loop Examples.

Non-Profit 145

Non-Profit Retail Food Price 145

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote.

Real Estate 134

Real Estate Promotion User-Generated Analytics 134

Search Engine Land

JANUARY 11, 2023

This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple also added Showcases, a new feature in the Apple MAps place card that helps businesses present customers with offers and incentives. Apple Business Connect.

Food 86

Food Place SEO Promotion 86

Hubspot Marketing

SEPTEMBER 20, 2022

Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. Although Instagram has a dedicated tab for shopping, once in a while, you’ll likely want to promote your products in Stories. Promote new posts.

User-Generated 125

User-Generated Education Promotion Millennials 125

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

FEBRUARY 5, 2020

From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%. Secondly, Facebook began implementing changes to its News Feed algorithm in 2018 that prioritizes content from friends and family, especially by favoring content that promotes engagement. The state of organic vs. paid reach on Facebook.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Orbit Media Studios

APRIL 6, 2022

Low traffic, high engagement…Promote. Adapt your content strategy to prioritize that format , those topics , and those promotion tactics. That article from 2014 about online networking ranks for “how to start a conversation with a girl.” Promote: Your low traffic, high engagement content. The best promoted content wins.

Promotion 144

Promotion Food Analytics Content Marketing 144

Hubspot Marketing

MARCH 17, 2022

Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. Create a form for social promotion requests.

Management 121

Management Promotion eBook Branding 121

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. — Expedia (@Expedia) July 24, 2014. Open to contiguous U.S.

User-Generated 112

User-Generated Food Promotion Transform 112

Sprout Social

FEBRUARY 10, 2022

Let’s kick things off by reviewing why rebrands happen in the first place. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. Discord has become a place where people come to explore, grow, and belong. Responsible for promoting and boosting your rebrand to their own networks.

PR 140

PR Communications Copywriting Branding 140

Adobe Experience Cloud Blog

JULY 30, 2018

In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. You move around, looking for the perfect place to wedge in some new piece. Ikea created an app that both serves a functional piece of software and as a piece of promotion.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

Hubspot Marketing

MARCH 23, 2020

bloggers rose from 22 million to 32 million between 2014 and 2020. Here's one example of a blog post where we included a video related to its topic: On top of improving the user's experience, placing videos on your blog can also make web content rank in video-based search results. Promote your content on the right platforms.

User-Generated 128

User-Generated SEO Promotion Content Marketing 128

Sprout Social

OCTOBER 4, 2016

Started at Sprout: March 2014. I took on various projects and kept asking for more, but being promoted to office manager was still a big transition. If I had to sum up my job, I would say that I want everyone to feel like Sprout is a place where they can be 100% themselves and be amazing at what they do. Name: Katy Harth.

Management 111

Management Place Promotion Product 111

Orbit Media Studios

MAY 4, 2022

Naturally, these topics were directly related to our services, but never promotional. 2011 – 2014: Higher frequency, new events and guest blogging. Our in-house event was also a place to try new presentations, some of which made it to bigger stages. In 2014, we launched our first annual blogger survey.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Hubspot Marketing

JANUARY 21, 2019

Using digital agency Mobiento, the nonprofit placed the Blackout Banner across Norway's top media sites to promote Earth Hour. It also levels out external articles with Pearse Trust content, featuring news from places like Germany, Ireland (where it has a Dublin office), and the U.K. 9 on Interbrand's Best Global Brands 2014.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 With reporting issues fixed and ads in place, Major Tom began to identify previously unknown audiences for the Roller Rabbit brand. Instead of an image, BeautyMNL placed a video in the hero spot.

Retail 145

Retail User-Generated SEO CRM 145

Search Engine Land

MARCH 10, 2023

Google Now Targeting Italian & Spanish Link Spammers 2014: Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. Yahoo Search App Gets iOS 7 Design Upgrade & More 2014: The updated iOS Yahoo Search app got a new minimalistic design.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Marketing Insider Group

OCTOBER 12, 2015

But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I thought Content marketing would take a seat at the marketing leadership table, with budget and authority placed on a senior content marketer to drive strategic content marketing programs.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Search Engine Land

FEBRUARY 18, 2023

Google’s Matt Cutts: Backlink Relevancy Is A Big Win In Terms Of Search Quality 2014: Cutts answers: “Is there a version of Google that excludes backlinks as a ranking factor?”

Search Marketers 88

Search Marketers Finance Marketing Marketers 88

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Nearly A Year Later, Google’s Penalty Notices Remain Confusing 2014: Notifications continued to be confusing when they should have been getting easier to understand.

Search Marketers 76

Search Marketers Marketing Marketers User-Generated 76

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. That is, until, a major life event takes place, like finding out that a baby is one the way. Creepy -- or great marketing?

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Hubspot Marketing

AUGUST 29, 2023

As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. This will create an event on your calendar, but it will place the event on the current date and time and leave the rest of the details blank. Get instant access to our free meeting scheduling software.

Promotion 123

Promotion Event Marketing Place Customer 123

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It means that marketers should not be promoting an asset, but seeking a conversation. 85% stated they wanted a vendor with knowledge of their industry.

Transform 110

Transform Marketing Marketers Education 110

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Blink and you’ll miss some Internet trends—especially those that take place on TikTok. View this post on Instagram.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Businesses Grow

JANUARY 15, 2024

We had to spend more of our budget on quality and promotion just to get a few views. I didn’t publish the Content Shock post until January 06, 2014. On every place we publish, whether it is B2B or B2C. If Content Shock was becoming an issue in 2014, you can only imagine what is happening today in a world overtaken by AI.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134