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The Ultimate Guide to Technical SEO

Hubspot Marketing

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot Marketing

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

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10 eBay SEO Tips to Drive Sales

Neil Patel

But, if your focus is on SEO for traditional search engines, you may be hesitant to try this site. That said, eBay SEO isn’t identical to Google SEO. That’s why, to drive sales on eBay, you must master eBay SEO. Why Should You Improve Your eBay SEO? If you want to make money on eBay, you need to master eBay SEO.

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Why You Should Shift Your Content Marketing Focus to ROI

Adobe Experience Cloud Blog

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Maximize SEO/Web Traffic and Leads.

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This day in search marketing history: January 14

Search Engine Land

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new.

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How SEOs can successfully collaborate with web developers

Search Engine Land

While some search marketers may face challenges when collaborating with developers unfamiliar with SEO , it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Respect that. Enter: learning.

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The Biggest Trend in SEO Doesn’t Affect Your Rankings

Orbit Media Studios

But no, the biggest SEO trends don’t affect your rankings. In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO.

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