Hootsuite

APRIL 14, 2021

WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. This places WhatsApp ahead of other popular messenger apps: Facebook Messenger with 1.3 WhatsApp is the third most-used social media network in the world. As of 2021, it is still owned by Facebook. It’s reliable.

Communications 145

Communications Entertainment eCommerce Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 16, 2022

In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” said Senior Vice President Prabhakar Raghavan, who runs Google’s Knowledge & Information sector. They go to TikTok or Instagram.”.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Search Engine Land

FEBRUARY 13, 2023

Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google 2014: Search Engine Land would only write about it if there was some exceptional news value. Googling The Weather: From 20% Project To Sophisticated Query Analysis 2014: A look at the evolution of weather-related searches and how Google handled them.

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Neil Patel

DECEMBER 9, 2022

The point is to automate tedious digital marketing tasks that take you away from other things that need your attention. And it’s safe to say that the adoption of marketing automation is growing fast. Heavy adoption of marketing automation started in 2014, and the growth since then has been trending upwards. I bet it does.

CRM 140

CRM Marketers Marketing Social Media Marketing 140

Sprout Social

OCTOBER 13, 2022

Post at the right place and time. Each social platform has a unique audience and serves a distinct purpose. Create campaign hashtags and social media contests to encourage your audience to get in on the fun. The #IceBucketChallenge in 2014 was one of the most successful viral campaigns ever. AMAZING NEWS!

Transform 145

Transform Social Media Marketing Education Fashion 145

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. Social media trends change year by year. It Improves Your SEO The relationship between SEO and social media is complex. The average return on investment for a social media marketing campaign is $2.80.

Inbound Marketing 98

Inbound Marketing Social Media Marketing User-Generated Marketers 98

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Rock Content

OCTOBER 27, 2015

As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile. Bottom line, marketers who aren’t creating compelling content are having a difficult time with SEO. In 2014 the Pigeon update made search results more relevant.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Neil Patel

SEPTEMBER 22, 2020

Their services include Search Engine Optimization, Conversion Rate Optimization, Pay Per Click, Digital Strategy, and Social Media Marketing. Looking for a company that can guarantee great Conversion Rate Optimization [CRO], while also growing your Social Media Marketing?

Price 144

Price Communications Social Media Marketing SEO 144

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

eBook 145

eBook User-Generated Inbound Marketing Advertising 145

Hootsuite

AUGUST 4, 2022

Still, it’s a good place to start your search for old tweets. For example, here’s how Hootsuite’s Twitter page looked on August 24, 2014: How to delete old tweets. Do it better with Hootsuite , the all-in-one social media toolkit. If you tweet once a day, that 3200-tweet view will take you back nearly nine years.

Social Media Marketing 145

Social Media Marketing Management Place Branding 145

Hubspot Marketing

SEPTEMBER 20, 2022

Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. By showcasing customers who are enjoying your products/services, you’re leveraging social proof. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes.

User-Generated 125

User-Generated Education Promotion Millennials 125

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Using graphics may seem like an open palm, place against forehead suggestion, but I’m always surprised at how many posts on social are missing such an important element. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. Incorporate videos into the mix.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results.

Non-Profit 124

Non-Profit Gen Z Real Estate Fashion 124

Rock Content

FEBRUARY 1, 2017

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. When you’ve fallen into that dark place, try these four creativity kick-starters. Content marketers should be able to leave a meetup like this with at least a few new content ideas.

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Adobe Experience Cloud Blog

APRIL 8, 2014

In the age of technology, marketers are responsible for an all-consuming process that starts with attracting initial buyer attention and continues all the way to locking in customer loyalty and advocacy. And this process happens all over the place: in print, on the web, on our connected devices. But why a platform specifically?

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 30, 2016

In other words, marketing organizations have to be nimble enough to allow for a panoply of customer experiences—sort of like those “make your own ending” storybooks where every choice reveals a new plotline, which is essentially what each buyer experiences with your brand. Point-to-Point Engagement? Or One Hub to Rule Them All?

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. How does email marketing hold up today?

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Sprout Social

NOVEMBER 15, 2016

This will help you assess your current social media use, what’s working, what’s failing and what can be improved upon. Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. For example: Newsletter sign-ups.

Transform 111

Transform Entertainment Whitepaper Communications 111

Hubspot Marketing

MARCH 17, 2022

To minimize the number of social media promotion requests you get via email and instant messaging, field these requests through a form. This way, you free up your email and IM and you now have a dedicated place to review requests. 2014 and has been updated for comprehensiveness.

Management 121

Management Promotion eBook Branding 121

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (02:17): Well, and what's interesting, I mean I think we've had this since the advent of say Google reviews or even social media.

SEO 90

SEO Transform Gen Z PR 90

Duct Tape Marketing

MARCH 21, 2014

The latest collection comes from various sources, all giants in the content marketing field. You might just be surprised with where content marketing is headed in 2014. How We Market. According to Top Rank Blog , there are at least 30 different content marketing tactics in use, but some are much more popular than others.

Whitepaper 78

Whitepaper eBook Marketers Marketing 78

Hootsuite

APRIL 11, 2022

Here’s everything you need to know about using retail chatbots to grow your business, have happier customers, and skyrocket your social commerce potential. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is a retail bot?

Retail 113

Retail Customer eCommerce Shipping 113

Hubspot Marketing

MAY 31, 2024

Image Source Rather than the old media buying method where brands contact media sites individually to book ad space, brands can use a native ad network to place native programmatic ads across many platforms. In our annual social media survey, we asked social media marketers which types of content drove the best ROI.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Duct Tape Marketing

OCTOBER 6, 2015

I spoke at the event in 2014 and while I’ve spoken at hundreds of conferences over the years I can say with little hesitation this is the most fun I’ve had in my speaking career. Members meet, mastermind, support, push and promote each other with vigor I’ve witnessed in few other places. Manifest engagement.

Non-Profit 78

Non-Profit Transform Energy Health 78

Hootsuite

SEPTEMBER 7, 2022

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Hootsuite helps your business streamline and improve its marketing efforts. With Hootsuite, you can schedule your social media content across every platform in one place. Make sure your site is mobile-friendly.

eCommerce 121

eCommerce Shoppers Retail Fashion 121

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 104

eBook Marketing Plan Influencer Marketing Marketers 104

Hubspot Marketing

NOVEMBER 3, 2023

Email Marketing Report When I want to assess my email marketing campaign, I take a look at the following KPIs: Number of emails sent Click rate Unique open rate Overall campaign performance These metrics allow me to analyze the effectiveness of my campaigns by showing me what kind of content performs best in email channels.

Marketers 119

Marketers Marketing Analytics Energy 119

Buffer Marketing

MAY 8, 2023

When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing. And to find those people, there was no better place than social media. What makes a strong premise?

Marketers 123

Marketers Marketing Shipping Communications 123

Hubspot Marketing

JUNE 17, 2022

These bio templates will guide you on where you should place your: Name. Here are a few to consider (some of these you might already have in place): Facebook Business page. It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places.

Copywriting 145

Copywriting Branding SEO Management 145

Duct Tape Marketing

MAY 18, 2011

Lee Odden Lee Odden is the CEO of TopRank Online Marketing , a digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing.

Social Media Marketing 52

Social Media Marketing Education Search Marketers Marketing Plan 52

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 118

Affiliate Marketing Non-Profit Finance Promotion 118

Hubspot Marketing

AUGUST 21, 2023

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without it feeling extraneous or out of place. On the other hand, if you're in a fashion or social media marketing firm, it's advisable to be creative and visual.

Fashion 98

Fashion Real Estate Price Product 98