Adobe Experience Cloud Blog

MAY 7, 2015

Facebook quickly responded to the earthquake by activating Safety Check, a feature launched in October 2014 that allows survivors of large scale disasters to inform family and friends of their safety. Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal.

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Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Marketing Automation'

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Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Econsultancy reports that only 26% of companies have a well-developed strategy in place for improving the customer experience. Here’s how: The Marketing Technology Six-Pack.

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CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands.

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Transform Thought Leadership Event Marketing Traditional Marketing 134

Adobe Experience Cloud Blog

JUNE 5, 2015

Therefore you have spent valuable time and not to mention probably a good amount of money on grabbing their attention in the first place. A 2014 study by Return Path assessed the email reactivation campaigns of 33 retailers. So, I ask, why not try to get the most value out of your efforts?

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Adobe Experience Cloud Blog

AUGUST 11, 2015

could place an individualized identifier in the URL of an email campaign. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). With the right tools, you can map the unique identifier to a CRM file and target specific individualized content to that visitor. Try This : The data-driven marketer (you!)

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Email Marketing Thought Leadership CRM B2C 134

Adobe Experience Cloud Blog

JUNE 23, 2015

This takes a page right out of engagement marketing , which is about engaging customers at any time and at any place they may be with a relevant message. This shift to “glances” is the next wave of mobile marketing in the quest to engage customers wherever they are, and it’s going to require marketers to start rethinking their strategies.

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Adobe Experience Cloud Blog

JUNE 25, 2014

The hashtag started in summer 2014, and continues to receive new Instagram uploads from all over the world, attracting the type of travelers who are their likely target customers. A hashtag can seem innocent, but the internet is a big place – which means you should expect multiple interpretations of your hashtag. Hashtag Tested.

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Branding Thought Leadership Millennials User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

There was not the technology in place to capitalize on that expressed interest, or even know it was happening. If we fast forward to very recently, in 2014, the Acquity Group found that 94% of business buyers do some form or online research before making a purchase—with 84.3% It’s Time to Charge Up Your Laser Guns for Digital ABM!

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Transform Thought Leadership Direct Mail Education 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

That’s why I’m so excited, today, to be announcing a huge leap in marketing technology – a leap that promises to finally give marketers a way to track our activities, coordinate our teams, and build campaigns in the same place that we launch them. Simply put, the place where marketers plan is also the place where marketers execute.

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Adobe Experience Cloud Blog

JUNE 8, 2018

“Have to read,” for the most part, has its place, but “wanna read” is where it’s at. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. The post 3 Content Strategy Lessons From Iconic Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

AUGUST 4, 2015

Demand Gen Report’s 2014 B2B Buyer Behavior Survey shows that 72% of surveyed professionals look to peer networks for information when making B2B purchasing decisions. With so much value placed on peer recommendations and experiences, it only makes sense that enterprise technology is undergoing a yelpification.

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Thought Leadership User-Generated Product Digital Marketing 134

Adobe Experience Cloud Blog

JULY 1, 2014

On that same note, some marketers claim that they can’t be held accountable for their marketing spends, but in 2014, every dollar needs to deliver a meaningful ROI. Why are you marketing in the first place? The 4 Things Digital Marketers are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Digital Marketing Logistics Thought Leadership Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

All trends suggest that 2014 will be the year of video marketing. Whether you post well-crafted content developed in-house, or guest posts from industry leaders, quality blog content establishes your company as a thought leader in your space, and helps drive attention to your brand. Leverage Video on Social.

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Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) to nudge them closer to conversion.

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Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

AUGUST 18, 2015

Back in 2014, cross-channel strategy became all the rage for marketers to reach more customers and leads in engaging and relevant ways. This means that the best place to start with your mobile marketing is responsive design. The tricky part is placing the CTA where it will get the most attention and conversions.

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Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

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Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

They will work with your content manager, mapping the right content to the right place in the buying cycle. 3 Marketing Automation Roles to Hire in 2014 ” by Brian Hansford, Director of Client Services and Marketing Automation practice lead at Heinz Marketing. Director of Marketing at Marketo. “ Let us know in the comments below!

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CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Marketing Automation'

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Thought Leadership CRM Marketers Marketing 100

Adobe Experience Cloud Blog

APRIL 24, 2014

DJ Waldow (@djwaldow) February 12, 2014. The eighth place that marketers can show their human sides is videos. WorldsToughestJob: A Truly Human Video was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. ” @bryankramer. — Opportunities to “be human” in marketing exist everywhere.

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Thought Leadership Place Branding Marketers 133

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). Help Self-Educating Customers. Create A Great Landing Page.

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Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

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Advertising Advertisers Gen Z Thought Leadership 127

Marketing Insider Group

SEPTEMBER 19, 2013

This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face. What changes are in store for content marketing in 2014? We are seeing a lot of technology and start-ups in the content marketing space.

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Content Marketing Transform Thought Leadership Marketers 108

Adobe Experience Cloud Blog

APRIL 3, 2018

You are likely to see Knowledge Graph data in the search results when you are looking for books, movies, places, organizations, recipes, people, etc. In 2014, Google made one more step towards delivering more value to the user and introduced Knowledge Vault. The data appears in the form of carousel lists or answer boxes.

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Real Estate Thought Leadership Price Communications 134

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. Our in-house event was also a place to try new presentations, some of which made it to bigger stages. In 2014, we launched our first annual blogger survey. Thought leadership*. But that is the definition of true thought leadership.

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Adobe Experience Cloud Blog

JULY 5, 2016

In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Acquisition is really important, but it’s only part of the picture. Yet, many marketers are still primarily focusing their investment and activities into driving acquisition.

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Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 Since most mobile internet usage takes place in apps, marketers are using video in apps to engage audiences between tasks (or game plays). Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.

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Millennials Thought Leadership User-Generated Energy 134

Adobe Experience Cloud Blog

APRIL 9, 2014

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. 3) Place lots of small wagers. 3) The Marketo Marketing Calendar, which will allow marketers to view, plan, map, adjust, and trigger marketing programs – all in one place, and all within Marketo. 2) Try an empathy hack.

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Adobe Experience Cloud Blog

MARCH 17, 2017

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Learn about their offerings at Summit, and compare and contrast solutions. Advice from Marketo Champions.

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Thought Leadership CRM Advertising Advertisers 118

Adobe Experience Cloud Blog

JANUARY 2, 2014

He or she will work with your content manager, mapping the right content to the right place in the buying cycle. 3 Marketing Automation Roles to Hire in 2014 ” by Brian Hansford, Director of Client Services and Marketing Automation practice lead at Heinz Marketing. Director of Marketing at Marketo. “ Let us know in the comments below!

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CRM Thought Leadership Inbound Marketing User-Generated 119

Adobe Experience Cloud Blog

JULY 30, 2018

In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. You move around, looking for the perfect place to wedge in some new piece. The post Why VR Matters for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Thought Leadership Marketers Marketing Entertainment 92

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. How Financial Services Companies Build Relationships Through Content. Widen: Online courses bring higher customer retention rate.

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Education Marketing Strategy Branding Energy 111

Chief Martec

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. I have no idea if it was parody or real. in just the past six months.

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Transform Thought Leadership Customer Journey Digital Marketing 99

Adobe Experience Cloud Blog

MARCH 30, 2016

Making this a reality involves ensuring that you have the right strategy in place and dollars to back it up. And here’s why: Your customers are online , so that’s the natural place to talk to them. Point-to-Point Engagement? Or One Hub to Rule Them All?

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Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

APRIL 18, 2017

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day.

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Thought Leadership CRM Marketers Marketing 91

Search Engine Land

FEBRUARY 12, 2023

Google Maps new feature lets users create lists of saved places that can be shared & accessed offline 2017: Users could keep track of saved places and share lists with others via text, email and popular messaging apps. Google Webmaster Tools Data Stopped Updating Almost A Week Ago 2015: The data and tools had stopped updating Feb.

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Search Marketers SEO Marketers Marketing 82