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China leads the world in generative AI use

Martech

China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. If you don’t have those processes in place, I think that you’re setting yourself up for for trouble,” said Moran. filed 6,300 in that same time period.”

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Digital Transformation Strategy and Framework Guide

Bannerflow

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What is a digital transformation strategy?

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Marketing Podcast with Paul Roetzer.

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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

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Innovation in the Nation

Adobe Experience Cloud Blog

Welcome to the 2014 Marketo Marketing Nation Summit. It never ceases to amaze me: the innovation that takes place in the Nation, and the impact of our technology, empowering marketers to deliver measurable and significant results. But the reality is that we are at the very beginning of this marketing transformation.

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Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. For future events, we will allow more time for technical build out of the platform and have a more solid follow-up plan in place in advance of the event.

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Get Ready for Ad Week – 5 Things You Can’t Miss

Adobe Experience Cloud Blog

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands. Something weirder?

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