Rock Content

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. And then there’s LinkedIn.

Content Marketing 67

Content Marketing User-Generated PR eBook 67

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Hootsuite

MAY 10, 2021

In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Social media has become a primary channel for big companies to broadcast comms and PR messages. There’s little sense that messages have been sanitized by overzealous PR teams. Share your opinion: [link]. — Athleta (@Athleta) May 4, 2021. Peloton and the U.S.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. Benefit 1: Clear ROI.

Thought Leadership 134

Thought Leadership Inbound Marketing Marketing Marketers 134

Rock Content

DECEMBER 7, 2016

For example, Google’s Site Readability Team did a Reddit AMA, too, in 2014. There are countless other similar stories, and a lot of PR nightmares in recent years have started with a poorly thought out #Ask[InsertBrandName] on Twitter. Hyatt is not the first brand to watch a live Q&A veer way, way, way off track.

PR 81

PR Communications Branding Customer 81

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014. This is an expensive marketing model. photo credit: Moz.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 131

Shipping User-Generated PR Energy 131

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. We also learned the power of PR and guest blogging. In 2014, we launched our first annual blogger survey. The goal has always been relationships and lead gen. Phase 2: Double down. A big change at Orbit led to a big change in our marketing.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Search Engine Land

APRIL 17, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 18, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112

Duct Tape Marketing

FEBRUARY 10, 2014

I’ve updated the calendar element with my plan for 2014. My editorial themes for 2014: January – Planning and organizational development. PR Pitches – We use our themes to promote stories and pitches to the media. I’ll use my organization as an example to help illustrate this point. February – Offline marketing.

eBook 78

eBook Outbound Marketing PR Marketing Strategy 78

Customers.ai

FEBRUARY 7, 2024

Starting his journey in 2014 with a minimal salary, he embarked on learning e-commerce and advertising without knowing English. Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. And by the way, this term was coined in 2014, so it's not new. Earned media, yes, traditional pr, but also digital. The term is not new.

SEO 91

SEO Transform Gen Z PR 91

Content Marketing Institute

NOVEMBER 15, 2018

Microsoft did this in 2014 when Satya Nadella took the reins and reversed a generations-old practice of denying and vilifying the competition. Is this PR? HANDPICKED RELATED CONTENT: How to be Purposeful With Your Purpose-Driven Content [Examples]. Start with thinking. Back to Nike’s Kaepernick tweet. “Is Is this an ad?

Branding 111

Branding Automobile Transform PR 111

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) In 2014, Darden Restaurants, the parent company of Olive Garden, replaced its board. ” AI in #contentmarketing: Driver analysis to show what factors drive the most leads.

Content Marketing 109

Content Marketing Transform Marketing Marketers 109

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Is the post-2014/15 drop-off due to lack of outreach?

PR 56

PR B2C Fashion SEO 56

Search Engine Land

AUGUST 11, 2023

update in 2014 ( Figure 6 ). This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others. Years later, he reconsidered. Many details are now missing in GA, but the manual penalty likely didn’t have a drastic impact.) Figure 24 ).

SEO 95

SEO Analytics PR Search Marketers 95

Scoop.it!

FEBRUARY 29, 2024

Joseph Folkman, a behavioral statistician, performed a research study in 2014 about vision statements and how they affect a company’s success. According to Karolina Turowska, the Digital PR Specialist at PhotoAiD , “Words have incredible power. The vision statement is the “what” to the mission statement’s “why” and “how.”

PR 104

PR Entertainment Product Customer 104

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).

Transform 99

Transform Marketing Marketers Non-Profit 99

Duct Tape Marketing

AUGUST 18, 2016

Oreo found this out in 2014 when it tweeted what was clearly an automated reply to a Twitter troll. That automated response led to a lot of negative PR for the brand. It might feel like you’re in full control when automation is set up, but that control goes out the window when you start involving the public. As Quickly as Possible.

PR 53

PR Price Place Branding 53

Hubspot Marketing

SEPTEMBER 25, 2019

If you receive a lot of negative feedback, you'll want a community manager or team member to address it quickly and in a way that doesn't feel like a fake PR-styled comment. In 2014, Nordstrom tweeted that they'd launched a new Nordstrom community. You cannot delete other people's posts, even if they’re on a subreddit you created.

Branding 112

Branding Fashion Marketing Marketers 112

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1 ” In the U.S.,

PR 52

PR Health Communications Branding 52

Rock Content

AUGUST 20, 2020

David Meerman Scott launched the book “ The New Rules of Marketing & PR ” in 2007 to address changes in the way we work in these areas as the internet grows. When the iPhone 6 launched, back in 2014, users worldwide start to complain about the phone bending when stores in the back pockets.

User-Generated 72

User-Generated Transform Promotion PR 72

Exposure Ninja

FEBRUARY 1, 2022

Airbnb’s Digital PR. The company then went from strength to strength, resulting in a $10 billion valuation in 2014, just seven years after the original “airbed and breakfast” idea. Looking at these, you can already see an emerging trend of Airbnb running clever digital PR campaigns with great, newsworthy hooks.

Digital Marketing 52

Digital Marketing Marketing Strategy PR Marketing 52

Doug Garnett

JULY 12, 2016

And here are some domestic US numbers from 2014/15 for more perspective: More than $4 Trillion: US retail market (excluding automotive) per US Census Bureau. In many ways, I think they’re a PR ploy. . $88 billion: Home Depot revenue. $50-$65 50-$65 billion: Estimated Amazon Retail Equivalent Revenue. $53 Coyote or Gorilla?

Non-Profit 52

Non-Profit Retail eCommerce Logistics 52

Moz

JANUARY 12, 2021

Since their peak in 2014, the search visibility for the site has gone down and down and down. Well, first you have to realize that any investment you make in brand building, whether that's through PR activities or through like traditional advertising, is good business to do anyway. It's completely overrun with adverts.

SEO 59

SEO PR Branding Place 59

Duct Tape Marketing

JANUARY 11, 2023

Now, the science that you're talking about, there was a study at a warden, which I think is so fascinating, it was 2014, they decided to see if they could identify what, what is the underlying, you know, consequence of anyone not actually having a plan B, but simply comp contemplating a plan B. (10:01): And a lot of people don't do that.

Food 96

Food Finance PR Energy 96

Duct Tape Marketing

OCTOBER 17, 2018

I can send you that 2014 report and you can see it. John Jantsch: You advocate and I’m a full supporter of this, but some things that people are kind of turning a little bit of a side eye to these days is Print for example and PR. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report.

Non-Profit 70

Non-Profit Direct Mail Marketing Marketers 70

Neil Patel

JANUARY 15, 2021

Deirdre Breakenridge is one of the experts featured in the post above about PR. If your post was originally from 2014, you clearly need to update your data sources. The key benefit of these posts is that it allows you to get your website in front of lots of new audiences, thanks to the experts you’re interviewing.

SEO 145

SEO User-Generated Health Analytics 145

Duct Tape Marketing

APRIL 12, 2017

John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you? I mean now when you create a local business listing you no longer auto-create a plus page, so I think that separation is going to be pretty complete. Mike: Yes I did. If you do those three things you know you don’t have to worry.

Key Performance Indicator 45

Key Performance Indicator SEO Place PR 45

Duct Tape Marketing

AUGUST 3, 2017

You took on the world on online PR. The book that came before it, “The Obstacle Is The Way,” came out in 2014 and actually sells better weekly that Ego, so I would say it’s on the cusp of being defined as one of those books. Ryan H: Thank you for having me. John J: So, which is it? Sixth book? Ryan H: This is six.

Marketing 53

Marketing Marketers Promotion Advertisers 53

Search Engine Land

SEPTEMBER 26, 2023

Holistic marketing, brand reputation, PR-led link building, well-researched content, customer experience, and proven expertise are now the norm to succeed in Google Search,” he said, outlining the multifaceted and often multi-disciplined approach required from modern SEOs.

SEO 119

SEO Transform User-Generated Health 119

Hubspot Marketing

APRIL 5, 2017

In 2014, the Amyotrophic Lateral Sclerosis (ALS) Association launched one of the most successful viral campaigns of all time. Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014. By April 2014, the campaign had been viewed 77 million times on YouTube. In 2014 they raised a $4.4

Branding 112

Branding PR Retail Education 112

Hootsuite

OCTOBER 1, 2019

A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? On Instagram, there’s no room for “good enough” shots. Time to level up.

User-Generated 112

User-Generated PR Law Shipping 112

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That’s 74% more time than in 2014 when we first conducted this research. On average, blog posts are 70% longer than they were in 2014. New statistics may attract the attention of journalists and other bloggers (good for PR).

B2C 145

B2C eBook Analytics Promotion 145

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Sprout Social

OCTOBER 17, 2016

Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. PR & recruitment: PR and recruitment content is often related. Included as a top LinkedIn business page of 2014. Curate quality content to share on your feed. source ).

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112