Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Search Engine Land

MARCH 7, 2023

.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC.

SEO 92

SEO PR Marketers Marketing 92

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs. And who can blame them?

Whitepaper 113

Whitepaper Analytics User-Generated CMO 113

Rock Content

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. Not only should you never put all your content eggs in one basket, but by distributing to multiple networks you can reach a far wider audience without too much negative impact on the article’s SEO.

Content Marketing 67

Content Marketing User-Generated PR eBook 67

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketers 134

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014. This is an expensive marketing model. photo credit: Moz.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Customers.ai

FEBRUARY 7, 2024

Starting his journey in 2014 with a minimal salary, he embarked on learning e-commerce and advertising without knowing English. Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. We also learned the power of PR and guest blogging. In 2014, we launched our first annual blogger survey. We have created popular courses for other brands, including the CXL Content Strategy Class and the Marketing Profs SEO Masterclass.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Search Engine Land

AUGUST 11, 2023

Figure 5 Schwartz, from his post on the penalty (and his sponsorship links), said: “I am stubborn and I am one of the few SEO blogs that decided to not change when Google unleashed their penalty.” update in 2014 ( Figure 6 ). Of the 10, we restricted the list to show only those regularly communicating information to the SEO community.

SEO 95

SEO Analytics PR Search Marketers 95

Duct Tape Marketing

FEBRUARY 10, 2014

I’ve updated the calendar element with my plan for 2014. My editorial themes for 2014: January – Planning and organizational development. This still gives me lots of room on topics but helps me focus both from a content and SEO standpoint. PR Pitches – We use our themes to promote stories and pitches to the media.

eBook 78

eBook Outbound Marketing PR Marketing Strategy 78

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) AI in #contentmarketing: Find #SEO-friendly #content topics via text mining. In 2014, Darden Restaurants, the parent company of Olive Garden, replaced its board. cspenn Click To Tweet.

Content Marketing 110

Content Marketing Transform Marketers Marketing 110

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. SEO fundamentals. User signals.

SEO 59

SEO PR Branding Place 59

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Is the post-2014/15 drop-off due to lack of outreach?

PR 56

PR B2C Fashion SEO 56

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). But we're not there yet.

Transform 99

Transform Marketers Marketing Non-Profit 99

Rock Content

AUGUST 20, 2020

David Meerman Scott launched the book “ The New Rules of Marketing & PR ” in 2007 to address changes in the way we work in these areas as the internet grows. That’s why SEO (Search Engine Optimization) also has its importance, and it is vital to produce content thinking about it. Choose the right keyword.

User-Generated 72

User-Generated Transform Promotion PR 72

Duct Tape Marketing

APRIL 12, 2017

Transcript of How to Get Found Using Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing. Really the undisputed king of local SEO. John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you? Transcript provided by Verbatim Transcription Services. Transcript.

Key Performance Indicator 46

Key Performance Indicator SEO Place PR 46

Exposure Ninja

FEBRUARY 1, 2022

Airbnb’s SEO. Airbnb’s Digital PR. The company then went from strength to strength, resulting in a $10 billion valuation in 2014, just seven years after the original “airbed and breakfast” idea. Airbnb’s SEO. Content Marketing and Digital PR. Airbnb’s Website. Airbnb’s PPC.

Digital Marketing 52

Digital Marketing Marketing Strategy PR Marketers 52

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That’s 74% more time than in 2014 when we first conducted this research. On average, blog posts are 70% longer than they were in 2014. This strategy centers on SEO and ongoing updates of content.

B2C 145

B2C eBook Analytics Promotion 145

Neil Patel

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

SEO 145

SEO User-Generated Analytics Health 145

Search Engine Land

FEBRUARY 17, 2023

Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight 2014: Ads on the knowledge graph were for movie streaming rentals that gave Google Play the VIP treatment. Aviate Is Yahoo’s Answer To Google Now (And More) 2014: But it wasn’t “robust” enough to fulfill its strategic potential.

Search Marketers 83

Search Marketers Marketers Marketing SEO 83

Moz

AUGUST 16, 2020

Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. History of SEO: crucial moments. Web spam.

SEO 61

SEO User-Generated PR Shipping 61

Search Engine Land

JANUARY 14, 2023

SEO For Facebook Graph Search? 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s Matt Cutts answered this question: “Are results in different positions ranked by different algorithms?” 2014: Google’s share of search queries was up 0.6

Search Marketers 92

Search Marketers Health Marketers Marketing 92