Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Matt Heinz (@HeinzMarketing) October 24, 2014.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. This is an expensive marketing model. Outbound marketing is a very expensive endeavor. photo credit: State of Inbound 2014.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Search Engine Land

APRIL 17, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 18, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 113

Whitepaper Analytics User-Generated CMO 113

Search Engine Land

MARCH 7, 2023

SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. The reality is SEM, PPC, and SEO today are just marketing. Sullivan reiterated this point in 2014: Doing SEO, SEM or social media marketing isn't "growth hacking." " It's just marketing.

SEO 92

SEO PR Marketers Marketing 92

Customers.ai

FEBRUARY 7, 2024

Starting his journey in 2014 with a minimal salary, he embarked on learning e-commerce and advertising without knowing English. Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies.

Transform 86

Transform eCommerce Non-Profit Advertising 86