SMEI

JANUARY 25, 2023

For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products. The company was also awarded a Climate Leadership Award for their efforts in reducing carbon emissions across their products and services.

Education 276

Education Energy Non-Profit Marketers 276

Hubspot Marketing

APRIL 15, 2025

Using my MacBook example above, some navigational searches I used were: Apple new releases Costco computers and laptops Best Buy Geek Squad I knew I wanted an Apple product, and I was headed to different vendors I trusted to find out more about the models and to get the best price. Product comparisons and brand research. Consideration.

Customer Journey 86

Customer Journey SEO Customer Price 86

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. Describe the products and services you offer. This is an excellent way to promote your business without having your products or services come off as hard-sell.

Fashion 105

Fashion Energy Price Product 105

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Next, input your audience and product name details and write a short product description. Use a friendly, upbeat tone of voice.

Transform 110

Transform User-Generated Manufacturing eCommerce 110

Hubspot Marketing

JANUARY 19, 2023

Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Sounds like a dream, right?

Product 131

Product Branding Place Marketing Strategy 131

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Here’s a table with a number of smartphone users worldwide over time since 2014: Note: Data includes forecasts. Mobile share accounts for 57.6%

Communications 118

Communications Product Marketers Marketing 118

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. Image courtesy of TheVerge.com.

Shoppers 145

Shoppers Marketers Marketing Food 145

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. THREE: What Drink?

Branding 134

Branding Non-Profit Education Entertainment 134

Hubspot Marketing

SEPTEMBER 16, 2022

Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. In the future, TikTok and other social platforms may take the lead in product and content discovery as they prioritize visual content if traditional search engines fail to keep up with consumer needs.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Google Link Removal Requests Climb To 345 Million In 2014. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

MARCH 18, 2024

A Google spokesperson sent Search Engine Land the following statement: “We’re pleased to share that we’re unifying the Search org under Liz Reid – a longtime and well-respected leader at Google with deep product and technical knowledge. ” You can read her full message over on LinkedIn. Cheenu Venkatachary. Why we care.

Promotion 132

Promotion Product SEO 132

The CMO Survey

FEBRUARY 26, 2020

For those marketers willing to take a stance, the most popular action is to allow employees to speak out on political issues followed by making changes to products and services. Outside agencies perform nearly a quarter of all social media activities—the highest level reported since the question was first asked in 2014. at present.

CMO 130

CMO Retail Price Communications 130

Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? Which products are being marked down, and in which locations? Think about it.

Retail 144

Retail Transform Price Manufacturing 144

Hubspot Marketing

SEPTEMBER 10, 2018

But if your campaign does go viral, it can mean thousands or even millions of new people being introduced to your brand and buying your products — money in the bank! When a marketing campaign goes viral, your audience automatically learns about your company, products, services, and brand. They can build your brand.

Promotion 145

Promotion Advertising Advertisers Entertainment 145

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. She’d been working with Mailchimp since 2014 and with a list of nearly 25,000 subscribers, Cherry Bombe had the tools in place to take control of their messaging.

Customer 116

Customer Entertainment Food Email Marketing 116

Martech

MARCH 23, 2023

The screens display life-sized presenters and products, either live or on a video loop. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Touchscreens in-store allow shoppers to select videos about specific products. CAPSULE in-store product demonstration.

Retail 116

Retail Shoppers B2C Manufacturing 116

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. ’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ That’s a great question.

Customer 77

Customer Transform Entertainment Real Estate 77

Neil Patel

JANUARY 27, 2021

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. In 2014, social media was becoming the place to post your content. Not anymore.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Hubspot Marketing

JUNE 10, 2022

They don’t know the product. They simply don’t know what a product can or can’t do, so they stretch the truth about its capabilities. Many salespeople lie about products and services to make a quick sale and move on to the next prospect. We list three reasons why they do. To make more money. You'll risk making internal enemies.

Product 143

Product Customer Management Branding 143

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Martech

NOVEMBER 10, 2022

retail sites, 100 million SKUs and 18 product categories. YoY drop in electronics prices is the largest seen for the category since Adobe started tracking online prices in 2014. Consumers went on a $72 billion online spree in the month of October, an increase of around 11% on September but on par with October 2021.

Price 116

Price Food Retail eCommerce 116

Sprout Social

FEBRUARY 25, 2021

— Adrian Molina (@theadrianmolina) January 22, 2014. Removing words like “magic” from your vocabulary also creates space for productive conversations around how social media can support your broader marketing efforts. Social media managers are often told, "work your magic!" " It's not magic.

Copywriting 140

Copywriting Marketers Marketing Management 140

Search Engine Land

FEBRUARY 20, 2023

AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation 2014: Google announced that conversion data would begin appearing in the Top Movers report as well as device-specific insights. New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. It’s Done: Google Settles Search Antitrust Case In Europe 2014: Google escaped any significant fines or penalties.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Hubspot Marketing

MAY 26, 2022

And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet offers 12 free marketing budget templates for social media efforts, product marketing, quarterly marketing, and annual marketing.

Management 139

Management Marketers Marketing Energy 139

Duct Tape Marketing

JULY 23, 2020

He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on solving old problems in completely new ways. What you’ll learn if you give a listen: How products that solve problems are marketing and sales success stories.

Transform 101

Transform Global Marketing Product Marketers 101

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. 3) Coca Cola.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Yahoo Search App Gets iOS 7 Design Upgrade & More 2014: The updated iOS Yahoo Search app got a new minimalistic design.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Hootsuite

APRIL 14, 2021

WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. In the next step, you can learn about setting up a product catalog for your ecommerce or automated messaging. Showcase your products in a catalog. It lets your customers browse your products without leaving the app.

Communications 145

Communications Entertainment eCommerce Social Media Marketing 145

Hubspot Marketing

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. In 2014, Microsoft hired a new CEO, Satya Nadella, to deal with Microsoft’s toxic work culture. Southwest Airlines.

Non-Profit 144

Non-Profit Retail Food Price 144

Sprout Social

OCTOBER 11, 2019

Flash back to 2014: The Times was struggling through another year of declining ad revenue and, surprisingly for the one of the most venerated newspapers on the planet, declining readership. A great example is the use of Instagram Stories and Highlights to surface the most impactful visual stories for that channel’s audience.

B2C 109

B2C Place Product Branding 109

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Not surprisingly, the shift in marketing trends came hand-in-hand with another major change—the dawn of online product research. Organizations began spending more of their time leveraging digital channels, such as websites, blogs, and videos, to educate visitors looking to learn about their products and services independently.

Transform 134

Transform Thought Leadership Direct Mail Education 134

Search Engine Land

JANUARY 14, 2023

Amazon Sponsored Products ads now support dynamic bidding, bid adjustments. 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s Matt Cutts answered this question: “Are results in different positions ranked by different algorithms?”

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Hubspot Marketing

MARCH 22, 2018

trillion in 2014 to 4.5 It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. So why not offer the option of purchasing your products from within those apps? You know what’s even better than seeing a product in-store before purchasing?

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever.

User-Generated 145

User-Generated Marketers Marketing Promotion 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. Superlist is a productivity app that helps teams and individuals change the way they work. Whether your product costs half the price of your closest competitor or twice the price, your site can bring a sense of extravagance to just about any product you sell. Website Design Ideas.

Promotion 145

Promotion Place Transform Product 145