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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Not every marketer will enjoy being so software-dependent. Many large companies employ fully remote teams, such as Buffer (fully remote since 2013) and GitLab (fully remote since 2014). Productivity Statistics We conducted original research with 117 marketers in the United States. Is the office obsolete?

Product 121
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10 Best Free Project Management Budget Templates for Marketers

Hubspot Marketing

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

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This day in search marketing history: January 8

Search Engine Land

2014: CEO Marissa Mayer introduced the new news app at CES. 2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2014: In How should I address a small duplicate content issue?

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The Problem With The Story You Are Telling

Marketing Insider Group

Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts.

Education 111
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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

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How to Handle a Retreat: 16 Tips from Bufferoos as We Head to Cancún

Buffer Marketing

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.