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” Jo Roberts is the Senior ProductMarketing Manager at MarketingProfs host of their awesome B2B Forum. According to Jo, MarketingProfs benefits from a very large list of subscribers, so (frequent) email marketing comes out on top of our tactics list for direct attendee acquisition and revenue. We truly believe that.
Functional structure also has the potential to create barriers between different functions — and it can be inefficient if the organization has a variety of different products or targetmarkets. Editor's note: This post was originally published in December 2014 and has been updated for comprehensiveness.
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